If you read anything at all about the film, it ruins the first scene, hence stop now and go watch the film. A group of people run a TV show where they set up locations to scare people. After seeing one episode, we discover the producer wants them to get darker as they set up an asylum to spook the new groundskeeper, a creepy guy who used to work there, sort of. Then things become twisty, with the first one an easy read.This is an Aussie horror film, somewhat fresh in content. Decent acting and script. More of a slasher film than horror.Guide: F-word. Brief nudity.

Scare Campaign has been entertaining audiences for years with its mix of old school scares and hidden camera tricks.But as a new age of online TV enters the fray, the producers find themselves up against a new web series which makes their show look like Beadle's About.It's time to up the game, but will the team go too far, and are they about to aim their 'fun' at the wrong victim.......It's quite an interesting idea, having a T.V. show turn snuff in order to up the ratings, but it isn't a new idea, and this is where the film fails on many levels, it's too familiar, like we've seen it all before.But instead of keeping their eye on the most spectacular narrative arc, 'what would happen if the prank was on someone who was armed, halfway through the film, the makers decide to drop the idea, and go for a Purge/Hostel type situation and up the gore.Which in all fairness is the norm, but why not go down the April Fool's Day route, and have everyone physically fine come the end? and then for a decent spin on that tale, have the victim go absolutely berserk at the end an slaughter everyone? No, they decide that after a very neat twist in the film, we have the makers of the more extreme show invade the 'safer' show to up their ratings.It starts off okay, the cast are fine, but the characters are portrayed as a bunch of abhorrent parasites, so you couldn't care less who goes first and how, so it takes the crucial element out of a film that is supposed to be a horror.Urgency.It's not terrible by any means, it's just irritating that the makers decided to play it safe, and let the bloodshed commence, rather than do something different, and be a risk for once.

"Scare Campaign" is a new Slasher flick from Directors (& brothers) Colin and Cameron Cairnes. Their first film "100 Bloody Acres" was a great horror/comedy that got slightly over shadowed by "Tucker & Dale Vs Evil" due to having a similar tone/storyline. I really enjoyed their first film a lot so I was excited to see what else they had to offer, and "Scare Campaign" definitely did not disappoint.So the storyline follows the cast and crew of a TV show called Scare Campaign (a prank show that aims to scare the hell out of it's stooge), very similar to the real life TV show Scare Tactics, they are in their fifth season and the show has gotten a bit stale so they are asked to step up their game. So the creator of the show hatches a plan to boost ratings and things don't exactly go as planned. I liked the storyline, it's kind of simple and I saw most of the twists coming from a mile away, but it's a solid backdrop for a slasher movie and kept me interested as I sat their waiting for the killing to start. Once things get going (and they do fairly quickly) the whole thing turns into a very entertaining blood bath, just about all the kills were done really well and the gore level was pretty high. For a lower budget flick the cast, effects, etc were all very impressive. Really from start to finish "Scare Campaign" had me entertained and interested to see what would happen next. The ending could have been better though, was kind of hoping they would go another way with it but it didn't really take too much away from the film.If you are a fan of gory slasher movies that don't take themselves too seriously then you will most likely enjoy this film, one of the better slasher flicks to come in recently.7.5/10

You know, I used to like endings that left some to the imagination, really did. Some are really clever actually, but it's a shame when you see lazy writers using that as a tool so they don't have to actually finish the story. It's hard, having to tie all those loose stories and plots.. I'm pretty proud to be mature and smart enough nowadays to be able to tell the difference between those endings that incite the imagination, like the ones from Stephen King, and those that are only there so the writer didn't have to think too much on it.. This is the latter, sadly.Still, not a bad movie all things considered.