How's this for an animated move? It takes place in a supermarket but after hours it comes alive with all the brand mascots coming to life and interacting with each other? You could have Charlie the Tuna talking to Mr. Clean! How amazing would that be? Well that was the question that Lawrence Kasanoff had for about 70 brand managers in his new sure to be epic movie "Foodfight!". They managed so wrangle $60 million for this and got the permission to use all these mascots for their new venture Threshold Digital, an offshoot of Threshold Entertainment that was going to be the new Pixar. Except there was a difference between Pixar and Threshold. Pixar has managed to make hit after hit with very few commerical failures meanwhile Threshold has literally never put a product to air that has truly succeeded. This was not going to be good.They failed to come out in 2007 and 2008 and then when the movie was half rendered, the hard drives were stolen in which Kasanoff called a case of "industrial espionage". So instead of restoring from a backup or something they simply moved to cheap motion capture. This was a bit of a mistake because now this was the only way the characters were able to show any kind of emotion. You'd think they'd use the face but beyond flapping their mouths, there was absolutely no plasticity given to them. Literally the characters have these cold dead eyes that never quite look in the direction they're supposed to.And if that wasn't bad enough the this whole thing sent Threshold into receivership and they needed to sell the movie off to the highest bidder. $2.5 million is what they got and that was the opening bid. But what is so bad about it beyond the lack of proper expressions, sponsors that dropped out forcing them to change characters and people that never made a feature length movie before? The story really comes down to this: "Buy commercial brands with mascots because buying store brands is like supporting the Nazis". And no, I'm not kidding.The main characters are all store brands or "Ikes" possibly taken from "icons". The evil Brand X representatives are dressed like Nazis. There's even a scene taken directly from Casablanca, a movie that Kasanoff compared Foodfight! to, in which Brand X starts to sing the Brand X loyalty song while the Ikes break into the Supermarket loyalty song which sounds suspiciously like "La Marseillaise" or the French national anthem. I'm not kidding. One of the most iconic scenes in Casablanca reduced to this. It's shameful.And that's it. The central message is colorful mascots are good, generic and store brands are bad. It's no wonder most of the sponsors dropped out when they found out what the story was about. Watch this for a laugh. For the longest time the DVD was only $5.00 so I would be surprised if it costs more now.

This is the worst movie I ever seen in my life. It's terribly animated and it has a bad story and has a lot of sexual innuendos. Dex Dogtective is the worst main character in any animated movie ever. Lady X looks like a barbie doll with her plastic doll like eyes. Sunshine Goodness is not even a cat, she looks like human dressed as a cat. Dex's sidekick is sassy and unfunny and Mr.Clipboard is the worst animated and acted villain ever. this movie should not have been made

I have a friend who views watching terrible films as a perfect social activity. This can be quite enjoyable at times, as many of the films we watch together provide numerous opportunities for MST3K-style commentary. A couple of years ago, I chose to watch Foodfight! with him while he was over my place. I had heard that this was one of the worst animated films ever made and I thought that it would be a source of much schadenfreude. After an awkward hour-and-a-half, I realized that I was mistaken - Threshold Entertainment has managed to produce a film that's so incompetent on so many levels that it's almost unwatchable.The most glaring flaw with the film is the animation. The computer animation in Foodfight! looks worse than animation made on a much lower budget 15 or 20 years before this film was released. The character models range from unappealing to horrifying and some of them are reused multiple times in the same shot, with crowds of people consisting of the same five or so character models repeated dozens of times. Apparently, the original assets for the film were stolen, forcing the film crew to recreate what was lost on a much lower budget, so they weren't entirely to blame for this aspect of the film's awfulness.Those involved in the film's creation don't get a similar pass for the writing. The plot is riddled with so many clichés that you could hang Dex's fedora on them. For example, Dex is the character who was once a detective but left the profession after the woman he loved disappeared, a stock protagonist so generic that even Ballistic: Ecks vs Sever included him. The humor is equally bland, consisting of fart jokes, bad puns, and sexual innuendos that seem rather inappropriate for a children's movie.A large part of the controversy surrounding the film's release was the rampant product placement. While I found the product placement a minor quibble compared to the film's other glaring flaws, I understand the concern - Foodfight! is ostensibly aimed at children, and they are more susceptible to being influenced by product placement. However, I found the greatest disappointment surrounding the inclusion of brand mascots, called "Ikes" in the film, is that they don't do much other than stand in the background of some shots. I was hoping to see Mr. Clean use his navy training to beat the villains senseless, but the only action scene involving the Ikes was a brief scene near the end, where they throw food at the Brand X soldiers.The real tragedy of Foodfight! is that it is not even "so bad it's good". Foodfight! could have easily been enjoyably bad, but it commits the cardinal sin of being both bad and bland. I could even see a version of Foodfight! that I would enjoy unironically - a move that embraced the absurdity of the premise and was written in a way that was more self-aware. Foodfight! was never going to be Citizen Kane, but it could have been Robocop - a movie that used its rather silly premise to deliver some clever social commentary. However, the version we got is neither of these things.

Shall we address the animation? Jesus Christ IT LOOKS LIKE SOMEONE ANIMATED IT WITH THE GRIM UNDER THEIR FINGERNAILS. THE COLOUR PALET IS A MIX OF VOMIT AND THE MOVEMENTS OF THE CHARACTERS ARE SEIZURE INDUCING. Now let's talk about the beauty that is the story. Actually i cant even think about it anymore i just want to forget it. Just stay for the fight scene because the animation is so bad it is incredible