If this wasn't an ad for AT&T products and just a regular TV show I would watch this. Product placement is slight and noticeable but the plot really ties in with the product placement. The plot itself is the basic we have this superior technology that someone made and we have to find it. The execution is top notch so far and I can't wait to see the next episode. The acting is well done considering its an indie flick basically due to the budget. Although its backed by AT&T it doesn't feel like it is. If I were to ignore all of the product placement I would still watch this show. If there are more ads with this kind of storyline then count me in. I'm ready for this new form of advertisement.