Turn It Up
Turn It Up
R | 06 September 2000 (USA)
Turn It Up Trailers

Trying to bootstrap his way out of Brooklyn's mean streets is Diamond, a rap musician. With his long-time pal Gage acting as his manager, he's trying to lay down a demo tape with cut-rate studio time. To pay the bills, he and Gage run drugs for "Mr. B." Inside a week, Diamond's beloved mother dies suddenly, his father appears after an absence of 12 years and wants a relationship, and his girlfriend Kia tells him she's pregnant, asking him if he's ready to be a father. Gage steals $100,000 in a multiple-felony robbery so that Diamond can record a full album, not knowing it's Mr. B's money he's taken. B wants his money, Diamond wants his music, Tia wants an answer.

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Reviews
massimiliano

Very disappointing movie about a musician and his friend (Ja Rule aka the biggest sellout) who deliver weight in order to make money to fund the production of an album. This movie is a really bad rip off of the movies Belly and Juice. The acting is awful the lines the actors use are even worse, and how in the world was the budget for this movie 9 million dollars?? anyway avoid this movie I give it 2/10.

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David, Film Freak

I felt ripped off. With Pras Michel and Ja Rule ringleading this Glitter-turned-rap film, I thought it would real cool. How naive am I? Although none of the actors were terrible (although Ja could do with a few acting lessons... given that its his first time I'll forgive him, but he should stick to what he does best) they're not good either. Pras and his lady-friend are about the ONLY people among the masses that look as though they know what they're doing. Also, what the hell is up with everybody you ever get to see in the film (minus a select few) being killed? And then having an ending that's supposed to envoke sad emotions - you don't feel bad for the people because you didn't care about them in the first place! In conclusion, if you don't like violence or continued use of the word 'n***a' then don't Turn It Up, turn it off! It's no wonder this thing didn't make any money - it grossed less than 1.5 million! 2/10

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Bizzy39

The movie was decent. But Pras lacks acting ability, which really dragged the movie down some. His total, straight face, no emotion performance was needed during a few scenes but the rest of the movie he needed to show some kind of emotions or at least facial expressions which were not there. Ja Rule did a great job in his first role and had some great lines to work with. Worth renting but not buying.

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MisterWhiplash

This is a film where you think the hero is a good person, but he usually does some stupid things that in a moral movie woulnd't be redeemable. But not here. Pras has a fair performance here as a rap star who wants to make it big, legitimately, but he has to worry about his long time record producer, drug pusher and friend (Ja Rule in a not too bad first role), his father who returned after a 12 year absence and his girlfriend (Tamala Jones) who is pregnant. A couple of good points on the black music industry (literaly and figuratively) and a couple of stand out performances are cluttered by a lame excuse for a music video plot. Oh well, I guess you could catch this type of thing here, or somewhere else. Jason Statham is exceptional though as a british drug dealer, but even he can't help much. C+

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