I DID IT FOR THE LULZ. I DID IT FOR THE LULZ. I DID IT FOR THE LULZ.Ashley (Caitlin Gerard) goes to college and rents a room off campus. She meets a crowd of other young people and is exposed to an "urban legend" about Smiley, a killing who appears and kills the person you are chatting with if you type in a sentence three times...and really want it.Ashley also attends a class which discusses Occum's Razor among other things that tie into the overall theme.The killer appears.The film is less slasher and more of a psychological thriller. The problem I had was the action centered around Ashley who didn't do enough to excite me. The characters were not well developed. Had this film been done with different actors and a slightly better script it would have been killer, instead of just another me-too slasher.Parental Guide: F-bomb, sex, and nudity

SMILEY is yet another slasher-cum-horror flick in a world already over-saturated by the genre. Once again it's an interpretation of an urban legend storyline, a la CANDYMAN, except updated to the Internet age. Chatroom users are tasked with typing "I did it for the lulz" into their chat window three times in a row, at which point the horribly disfigured murderer Smiley will appear and knife the person they're talking to to death.It's as dumb as it sounds, and actually worse in places. Although the idea in a nutshell isn't too bad, it's the execution where this fails. There are dumb, unlikeable characters throughout, overage high school kids without an ounce of charisma between them; stupid teen-speak dialogue which appeals to the lowest common denominator every time; plus a couple of supporting roles for tired-looking actors like Keith David (THE THING) and Roger Bart (HOSTEL PART II).As is the norm for such films, the only reason to watch SMILEY is for the kill scenes, and they're pretty shoddily done with low rent gore effects and nothing much in the way of tension. Instead, the director seems intent on throwing as many false scares and pointless dream sequences into his movie as is possible, thus padding out the running time to feature length. Watch for the quadruple twist ending, probably the dumbest I've ever seen.

I like the story...I like concept...I like proxy....but HOLY CRAP....ASHLEY IS ANMOYING. All she does is shriek....make it stop...she needs to go away. She whines, and shrieks...and then she is smiling and being super happy. Why? She is very inconsistent...Bad acting. Ands she smashes computers too many times for one movie. Why? I can't ask why enough...she used one bullet and the gun didn't work anymore. That's not how guns work...and then she jumped out a window. I'm done. This movie is just...I have no words for this movie. But I have to say, I didn't expect that ending. I will not watch it ever again! EVER!

Smiley is one of the newer "Urban Legend" style films that follow the same vein as many others before it. You have a rumor that everyone thinks is fake, they test it out, and suddenly the body count starts to rise.The problem I feel people have with this movie is that they are looking at it as a Slasher film. I went in thinking the same thing but it's more of a "What's Real" style of film (I.E. Not sure if everything is made up and in the person's head or if it is really happening).The movie's primary focus is the concept of "What is Evil?", and "What pushes people to becoming evil?" and I feel it really strikes home with this concept. This movie is not really about body counts, but how cruel people can be to one another.Unlike CandyMan where the killer comes after YOU for saying his name 3 times, this movie has the killer go after the person YOU want him to kill. By typing "I did it for the lulz" in a video chat, the killer will murder the person you are talking to. This means that the Typer is just as evil as the Killer as they are purposely trying to get someone else killed. Hell, one scene even has the two main girls going through video chats to decide who should be murdered as their test subject.The key of the movie is not urban legends or slasher killers. It's about how sickly CRUEL and INHUMANE the internet is. How just pure evil people are when they hide behind a computer screen and what happens if that evil exists in reality.That is what Smiley is about. It's the cruelty of people who can hide behind their computers - a sadly very real and true concept.It isn't flawless by any means. Lots of useless BANG jump-scares sprinkled throughout the entire movie. The audio seems a bit off too - a lot of the dialogue was very low to the point where I had to put subtitles. Plus there are moments where Smiley is whispering to the girl but it just sounds like a teensy muffled noise. If I didn't have subtitles, I'd never would have known what was going on during those moments.Not a great movie but not some god-awful trash as people think it is. Worth a viewing.