Watch this after "CO Up The Jungle" and you will see what I mean. That film came just before this one, and was replete with those tiresome tit-ogling genre sequences that saw the COs decline in quality. The popularity of "CO Camping" probably pushed things in the wrong direction, re. BW's popular scene...well it is about making a buck, which inevitably trumps quality. The double entendres in this one work a bit better, thanks largely to the presence of Hattie Jacques, whose chemistry with Sid James also worked well in "Carry On Cabby". Joan Sims is good in her usual put-upon woman role. KW and CH are as funny as always. The newer faces actually provide some variety to the proceedings, as opposed to those in "Convenience". The two couples are cute. Everything seems to skirt the edge of bad taste and tiredness here, which cannot not be said for later entries. Just relax and enjoy, what's so horrible about cute? It's better than stale...

As a child of the 70s I was practically raised on Carry Ons, the films being perfect TV scheduling for rainy Sunday afternoons in particular. And yet, despite my familiarity with the series, I have no recollection of seeing Carry On Loving before now. It could be that programmers deemed it too saucy for daytime viewing, but I reckon the obvious answer is that it simply wasn't considered all that funny, especially in comparison with perennial favourites like Screaming, Camping and Up the Jungle.'Loving' stars Sid James and Hattie Jacques as Sidney Bliss and Sophie Plummet, proprietors of The Wedded Bliss marriage bureau, who bring people together with the aid of a high-tech computer system (or so the customers are led to believe). Much hilarity ensues as the result of mismatched couples—or at least that's the idea; sadly, the thin plot, unmemorable characters and mediocre gags go to make this one of the poorer Carry Ons.Still, even a weak Carry On has its moments: this one features the very lovely Jacki Piper (June from 'Up The Jungle) stripping down to her undies a couple of times, sees inexperienced introvert Jenny Grubb (Imogen Hassall) transformed into a super sexy model much to the delight of randy suitor Terence Philpot (Terry Scott), and wraps things up with a fun food fight, cream pies and cakes being flung with much gusto.5.5 out of 10, rounded up to 6 for the cracking crumpet. Phwoarr!

As the 1970s arrived the era of fairly innocent Carry On films has gone. Sex isn't just hinted at it is the driving force of the story. Sid James and Hattie Jacques run the 'Wedded Bliss' dating agency where prospective couples are matched using the latest in computer technology… at least that is what the customers are led to believe; in reality Sid puts the completed forms in the slot and it goes through to the back room where Hattie puts a form for the opposite sex in another slot. Unsurprisingly the agency doesn't have the best result; at least not the way they intend. One innocent young man goes out with the wrong woman after she mistakes him for the photographer who is due to take racy pictures of her and another finds himself at the house of a girl whose family are about as much fun as a funeral… of course when he bumps into her again when she has become a glamorous model things are different! Other jokes include Joan Sims wrestler boy friend who gets very jealous of any man who gets near her and a marriage guidance councillor who is told he must get married himself if he is to keep his job. There was also a nice running gag where characters kept bumping into an amorous couple; they had nothing to do with the plot but provided a chuckle.I didn't expect this to all that good as most later Carry On films are comparatively weak; thankfully it wasn't that bad; indeed it had far more laughs than I'd expected. Sid James did a good job as Sidney Bliss, manager of the agency and Hattie Jacques was fine as his partner Sophie. Kenneth Williams was somewhat underused as the marriage guidance councillor although his character did have a very funny scene alongside Joan Sims, who was also rather good in this. The rest of the team did good enough jobs as did those who aren't regular Carry On actors; in particular Richard O'Callaghan, who plays the young man looking for his first girlfriend... although he is nowhere near as good as Jim Dale who'd typically be given this role before he left the series. Over all this was far from the worst in the series even though it isn't a contender for the best… not by quite a way; if you are a fan of the series it is worth watching although some parents might find it far less suitable for children than the earlier films.

Sid James and Hattie Jacques are perfectly cast as a couple who run a wedded bliss agency. They basically play matchmakers. The first client of the movie is a Carry On newcomer, Richard O'Callaghan, a solid replacement for Jim Dale who had recently left the series. Sid takes down his information and the machine pops out Joan Sims. Sid rejects it, but Hattie makes him set up a date. Kenneth Williams plays Mr. Snooper, a marriage counselor. He is a bachelor and he gives bad advice to the couples. He is told to get married to keep his job. Sid decides to intercept Joan Sims, because he likes her. Hattie calls Charles Hawtrey to follow him. Jacki Piper makes her appearance in the bar where all the meetings are supposed to take place. She plays Sally Martin, who is an up and coming star. Ricahrd mistakes her as his date and she mistakes him as a publicity agent who is to take photos of her. Jacki looks gorgeous in a very short dress. He wants to have dinner and she wants to go to her place and do it(take photos). There is a lot of dialog confusing sex and photos. she tells him she is going to strip down and he gets nervous. She is just planning to take photos. Charles continues to follow Sid as he leaves the bar. We hear the Hitchcock theme in the background. Good music and a fun scene as Sid eludes him. Back to Jacki and Richard. Jacki comes wearing a pink nightie and a black bra and panties. Wow! There are a few more lines of play and she disrobes. She does a nice little spin to show off that perfect body. She finally realizes he is not a photographer and they tell each other what they are there for. He runs out embarrassed. Jacki Piper has no ego and does not come across as hey look at my body which I really love. She is so sweet and proper and looks so hot in her undies. Kenneth meets with Hattie about getting married. After that Sid meets with Joan at her apartment, Bernard Bresselaw shows up as her wrestler boyfriend. Then Richard shows up to meet her as his date. Sid escapes and Richard is thrown out. Jacki calls the next day to find out he is in the hospital for his wounds. She is wearing another short skirt and she meets him at the hospital. They have a funny scene where they discuss their night and the man in the next bed is totally amazed at what he hears. Hattie decides to match herself with Kenneth because Sid likes Joan. Later Terry Scott is matched up with Jacki's new roommate Imogen Hasall. He tries to make love to her and people keep interrupting. Jacki comes out again in her underwear and walks around. She looks perfect again. She is incredible. Anyway at the end all the couples get together and have a big food fight. What a great way to end this funny and fun film. What an underrated gem.