...but too painful to watch for me to care. Not because it's a bit B-movie cheap, or has poor VFX, or some of the actors sorta suck, or the overbearing made-for-SyFy movie music, but because it is just terrible. The main key thing to me is the total lack of reasonable storytelling. Every time something should be getting on with the story, a character stops to explain something about the plot to another character, or a news story explains it for us, or a full on and unashamed voice-over does it!

This is a complete joke of a film. I will be spoiling it for some folks. First of all, the trailer is very misleading. It makes it look like a sci-fi blockbuster about a monster conspiracy behind marketing. For instance, in the trailer, you see these dragons and candy monsters and wraiths and a cool looking coca-cola monster, all of which can only be seen by our protagonist. This is an intriguing idea that could have worked and been made into a pretty awesome sci-fi thriller. Unfortunately what we have here is a poorly written, incoherent and remarkably dull propaganda snoozefest featuring a bland and uninteresting lead character and subplots that go absolutely nowhere.Nothing in this movie makes any sense whatsoever. Now matter how hard you try to interpret it, you will still be left puzzled.The story begins with our protagonist Misha as a child getting struck by lightning and being informed that things will be different for him. Years later, Misha is grown up and is working for a marketing campaign in Moscow. His boss has a niece named Abby. Misha and Abby fall in love and the remainder of the film is focused on their relationship. Misha's boss then gets a heart attack and then Misha leaves Moscow and becomes a farmer.Six years later, Misha has a dream that tells him to do something. Misha wakes up the next day and sacrifices a red cow which supposedly causes him to see things that no one else can see. Then, Misha returns to Moscow and learns that Abby was pregnant when he left and now has a six year old son. At Moscow, thee is a burger joint and a vegetarian Chinese buffet which are rivals. Misha can see creatures running the businesses. A candy monster runs the burger joint and a bunch of dragons run the Chinese buffet. Then advertising is banned. The end. None of the monsters show up until the last 10 minutes or so. Plus the CG effects are Nintendo 64 style. I just saved you 100 minutes. I do not recommend this film.

This film was a surprise and very thought-provoking. In the 21st century when the big brand corporations vie for a brain share, this is a cautionary tale, one of marketing gone completely over the top. Madmen of the future beware! Mostly set in Moscow and involving an emerging China, it looks low budget, but leaves you thinking long after the movie ends. May be headed for cult status. The ideas raised here are in direct opposition to current marketing, and seems absurd, but there is a lingering feeling that perhaps it could happen. I would say that this could be a great movie to screen for students of marketing. It reveals all the current advertising strategies as well as adding some crazy outcomes.

This magical realism of this piece seems to be criticizing mindless consumerism, but it uses fatphobia as a vehicle for its message. I found it to be extremely intriguing as an art piece and a fairly enjoyable watch, but the focus of body image (and not on critical thinking) really is a symptom of what the film looks to satirize. To me, at least the movie is about "seeing what others can't" -- and not about advertising, eating fast food, or extreme cosmetics. Those are all symptoms of a broken society. Misha works within the boundaries of society and his skills to change the world -- increase critical thought. But in the end, he really does fail. The angry mobs against advertising are still mindless, angry mobs. He does achieve the beginning of a new era, as the last line of the film states, but that angry mob, the fatphobia, the monsters -- they are all still afflicted. Until the demise of advertising, everyone is still sick. We only get the beginning of a new era, not the confirmation of a cure. That being said, this movie is bizarre and really way too weird for most people, I think. I'm not sure. But it's a bizarre storytelling experience.