I bought this film from looking at the cover. I expected a low budget Asylum/SyFy film, one I could sit and laugh at the terrible acting and bad special effects. Instead what I obtained was very ingenious film that unfortunately sacrificed entertainment in order to make a statement. The first half of the movie is long in setting up for the second half.It appears a symbolic divine heavenly cow in Taurus (minus the Pleiades) creates people from time to time with great insight to shape the human race. This cow also narrates in voice that sounds like Cate Blanchett talking to Frodo because the writers weren't clever enough to create a good scene to relate what was spoken. Narration as constant filler is substandard writing.Misha (Ed Stoppard), a Russian ad man has been selected as those once in a generation visionaries to lead mankind. As an ad man he meets Abby (Leelee Sobieski) and they produce a show together. However, there are evil forces out there against them: a burger man (Max von Sydow) with a diabolical marketing campaign that will make "fat women popular." Kiss me Mama June. Eventually Misha has a divine cow planned epiphany and becomes a Roddy Piper ("They Live") without the glasses to give us the brief sci-fi moments.The film is an over statement on how the world is shaped by advertising and propaganda campaigns. This is hardly new material, although the culprits presented are mainly the fast food and soft drink industries. If you like the "turn off your TV" campaigns, you might want to turn yours on to watch this film.Good concept, but the execution lacked entertainment value.Parental Guide: F-bomb, clothed sex, male rear nudity (Ed Stoppard or double). Leelee in bra, brief groping.

If you want to be a vegetarian that is fine with me. If you do not want to eat meat and keeps dogs and cats has pets and by meat to feed them that is fine with me. I will never be a vegetarian do not impose your life style on me. So the mean character in the this movie has to kill DVD monsters so people will stop wanting to by D.V.D.S. So if the mean character was real he would put the people who made this movie would be put out of business. And he make live like the wild animals we were meant to be. And if that happened we would have eat meat to survive and hurt your beloved cows Mr Bradshaw. This movie has an awful story line it very stupid. It fells to tell a good story.

This is a complete joke of a film. I will be spoiling it for some folks. First of all, the trailer is very misleading. It makes it look like a sci-fi blockbuster about a monster conspiracy behind marketing. For instance, in the trailer, you see these dragons and candy monsters and wraiths and a cool looking coca-cola monster, all of which can only be seen by our protagonist. This is an intriguing idea that could have worked and been made into a pretty awesome sci-fi thriller. Unfortunately what we have here is a poorly written, incoherent and remarkably dull propaganda snoozefest featuring a bland and uninteresting lead character and subplots that go absolutely nowhere.Nothing in this movie makes any sense whatsoever. Now matter how hard you try to interpret it, you will still be left puzzled.The story begins with our protagonist Misha as a child getting struck by lightning and being informed that things will be different for him. Years later, Misha is grown up and is working for a marketing campaign in Moscow. His boss has a niece named Abby. Misha and Abby fall in love and the remainder of the film is focused on their relationship. Misha's boss then gets a heart attack and then Misha leaves Moscow and becomes a farmer.Six years later, Misha has a dream that tells him to do something. Misha wakes up the next day and sacrifices a red cow which supposedly causes him to see things that no one else can see. Then, Misha returns to Moscow and learns that Abby was pregnant when he left and now has a six year old son. At Moscow, thee is a burger joint and a vegetarian Chinese buffet which are rivals. Misha can see creatures running the businesses. A candy monster runs the burger joint and a bunch of dragons run the Chinese buffet. Then advertising is banned. The end. None of the monsters show up until the last 10 minutes or so. Plus the CG effects are Nintendo 64 style. I just saved you 100 minutes. I do not recommend this film.

Talk about deceptive marketing. I remember seeing the trailer for this last year, and think this was going to be some mind-bending sci-fi thriller that commented on consumer culture. That wasn't even half-right. While the overarching message of the film is that branding and advertisement are bad for society, it isn't fleshed out enough and is too heavy-handed and simplistic to really make an impact on the viewer. Not only that, but the story is so disjointed and inconsistent in the way it's told that it's like watching two or three movies in one, such that it feels like a mish-mash of ideas rather than a cohesive concept. There are three main elements that one can divide the story into. There's the back story provided for the main character Misha, who is a marketing genius, which explains how he got to where he is at the beginning of the movie. Second, there's a segment of narrative which has Misha promote and produce a television show which is the Russian equivalent of Extreme Makeover. This venture which, unbeknownst to him at the time, is concocted by some shady fast food corporations, ends with it's star in a coma and Misha imprisoned. Shortly thereafter, he is released and he goes into hiding. Prior to, and during, this time he has a romantic relationship with a former employer's niece: yet another plot strand which is inexplicably part of the plot. Anyway, fast-forward six years later. His former love interest, Abby, finds him herding cows on the Russian countryside and one night he has an epiphany. After performing some strange ritual he had a dream about, he is suddenly able to see the world for what it is. Awkwardness ensues as he moves back into the city and proceeds to take on the marketing and advertising which has ruined the world. I won't divulge just exactly what happens, but suffice it to say, it's pretty far out and weird. Anyway, on to the criticism. What this movie had going for it was a cool concept and some potentially biting satire on consumer culture, however it failed to deliver on either of those counts. Still, the movie was interesting enough to keep me watching. Of the many faults this movie has are an unfocused storyline, lack of character development and some pretty ridiculous visual effects in the third act. The movie wants to make out branding/advertising/etc. to be some Communist conspiracy, but in the end with all branding and advertisement outlawed this completely destroys competition (in the real world, at least). How is that not Communist/Socialist? Maybe the filmmakers didn't really think it out clearly. They also didn't do a good job of making the audience care about the protagonist who, when he starts to take on the marketing/corporations ends up becoming (to an extent) what he despises. He even repeats some of the same dialogue, which comes off as too obvious and unoriginal. So, beyond the issues I have with the narrative, the themes are also handled in a very ham-handed way. Overall, it was a satisfactory movie with decent performances, but it tries too hard in the symbolism and themes department.