'The Look of Love' tells the story of the first 'porn baron' of London, Paul Raymond - arguable the richest man in England to ever make his money in such an industry.The first thing you need to know is that the casting of Steve Coogan is a sheer masterpiece. He's every bit believable as the sleazy, low-life kid from Liverpool who made his fortune in London. It's his film and he carries it well. There are a few famous faces popping up here and there and they all play their parts well, too. However, I thought the best co-star was (The Thick of It-famed) Chris Addison, playing yet another slimebag to perfection.If you're even vaguely offended by (female) nudity, or drug usage, then you probably shouldn't watch this. Both vices are frequently portrayed from the opening act to the end.Ultimately, the film charts the highs and the lows of Paul Raymond's career, although, if you investigate the man himself, you may feel that Coogan's portrayal of him and his industry is quite kindly. Sex, drugs and pornography are shown as the norm, rarely damaging anyone's life (other than the protagonist's). But that could be down to the film's running time being quite a condensed ninety minutes. Therefore, we're probably left to put two and two together to realise that such vices can sometimes carry far darker consequences.If you're expecting 'Alan Partridge' Coogan then you may be disappointed. The Look of Love is not that funny, but then it's not really meant to be. It's a (generous) life story of a very interesting may who was certainly not a saint. If you're a fan of Coogan, or just curious to know what goes on behind those alluring neon lights in Soho then give this one a go.http://thewrongtreemoviereviews.blogspot.co.uk/

As with almost all biopics, half the battle with LoL is having an interest (passing or otherwise) in the life and times of the subject, in this case Soho porn purveyor Paul Raymond. To be fair however, there are enough interesting performances to haul the less committed viewer through to the end. The turns by Imogen Poots as Raymond's daughter Debbie and Chris Addison as Men Only boss Tony Power stand out, and it is never difficult to watch Anna Friel, here playing Raymond's wife Jean. Coogan himself is at the centre of everything, however the story almost seems to take place around him, with many events happening to Raymond rather than being driven by him. There are plenty of British thesps to spot, with David Walliams being prominent among them, and the production design deserves high billing for the glorious memories of time and place that it evokes. An amusing diversion, but there are difficult moments, and it's not all fluff and smut, the 18 certificate is deserved for various reasons. In the end, the film is unlikely to live long in the memory.

The life of Paul Raymond, the controversial entrepreneur who became Britain's richest man. I guess that's the tagline. The guy is surrounded by naked girls. But why is this so boring? I found the most truthful line in the movie. During Debra's wedding, one guest comments "This is more like a f**king funeral." Well that's the whole movie.Michael Winterbottom directs this and it's professionally done. It looks good. There are great actors here. Steve Coogan is Paul Raymond. Anna Friel is the wife. Imogen Poots is the daughter. Tamsin Egerton is the new love interest. They are fine in their roles. But there is definite lack of drama here.Part of the problem is that the story is told in chronological order. His rise to the top is as boring as can be. There is one dramatic relationship in his life. The only relationship that truly mattered to him in this movie was to his daughter. There is a good dramatic story there. Too bad it's only secondary in this autopilot version. Winterbottom needed to find the most dramatic and compelling part of his life and concentrate a laser on it.

Another reviewer stated, that this is not as engaging as other Steve Coogan and Winterbottom collaborations. I won't comment on that, but try not to think in those categories if you can, because your movie viewing experience will suffer. You shouldn't compare previous works with the newer ones. In this case, Steve Coogan makes an otherwise not very likable character at least interesting. And that is sufficient enough to carry the movie through.At least in my book. Steve Coogan had obviously fun playing this character and it is showing on the screen. Of course there are some usual clichés you get thrown at you, but it's almost impossible making a movie of this size, that is at least a bit commercial, without stepping into them. If you don't mind too much, you will get an entertaining enough movie to pass the time.If the real "Paul Raymond" was half as charming as Steve Coogan in this, than you understand his charm. You also should be aware, that there is a lot of nudity (not really a big surprise considering the theme of the movie).