I absolutely loved this movie. The voice acting was amazing, the animation was great, and the jokes never fell flat! But the one thing that perplexes is me is how people can hate it so much. It's not just one giant commercial! If you want a giant commercial look towards the emoji movie, but not this film! Not once in the movie do they say how great LEGO is! There isn't much product placement in it at all! People also say that nothing important happens because it was all in the mind of a child? Did you even watch the movie? Will Ferrel's character learns to imbrace his inner kid and creativeness! There is also a great deal of symbolism in the film that adds to it greatly. I can't wait for the second part! All in all go watch this movie, unless you're a stubborn, butt hurt man that hates the toy and movie industry.

This not only takes a popular brand and make it into a movie it gives us imagination and creative thinking with a colorful world and a strong story that keeps on building into the end of the film it has moments that make us feel my favorite part was GOOD COP/BAD COP if you want to check out a film check this film out.

I went into The Lego Movie expecting drivel, I thought it'd be alike the DC ones but without the DC element to appease me. Thankfully I was wrong, way wrong.This HUGELY acclaimed multi award winning Oscar nominated feature length animated lego movie is an entertaining roller coaster ride for all ages.With a vast cast of overpaid Hollywood stars led by Chris Pratt we see original Lego characters team with the likes of Batman, Gandalf, Green Lantern, Wonder Woman and more to foil an evil plot.The first thing that struck me is how good it all looks, considerably better than every other Lego movie I've seen from the flow of the animation to the stunning lighting effects.Okay it is pretty dumb, but it's dumb fun and thats okay by me.Silly but with enough to keep parents entertained this is a roaring accomplishment. I'm not sure I'd consider it Oscar-worthy, but then again most Oscar winners I don't consider deserving.The Lego Movie is a lot of fun and has reaffirmed my faith in them.The Good:Looks incredibleLot of funThe Bad:Still pretty silly in placesMore than a slight sprinkle of Hollywood excess and stupidityThings I Learnt From This Movie:The double decker couch actually sounds quite neatWiping your bum with a hook for a hand is really hardIt's not expected for a person to marry a marshmallow

The story involves the search for an object that can stop the 'Kragle'; a dangerous weapon threatening all of lego-mankind.With its mechanical meta awareness, franchise jokes, and a daring third act that shatters (not just breaks) the fourth wall, there is no question that the Lego Movie is clever. The problem is that the self mockery is too heavy. That and a jumbled story line, visually incoherent action scenes, and shallow emotional content make for a mediocre movie.Our protagonist is a modern version of the construction worker character from Lego's first packages. He is as amusingly mundane as the movie tells us he is, but remains mundane in those few moments when he is supposed to amount to something more. He goes from being a spoof on the hapless hero to being just another version of one.The most memorable piece of the movie is the ear worm song 'Everything is Awesome' which is as cheesy as it is addicting. Other highlights are Liam Neeson's Good Cop/Bad Cop, and a happy go lucky unicorn with a demonic alter ego lurking just under the happy face. Lego Batman has enough moments to have made him easily worthy of his own movie (which he now has). We also have all the other DC and Marvel heroes who are there just so the makers can check their names off the list.The ending takes us out of Legoland and into the three dimensional world. Here we get the punchline, the revelation of what exactly the 'Kragle' is. They has a cute idea, but it comes with notes of forced sentiment that fall rather flat.By focusing to much on mocking the gimmick of the toy, as well all the franchise characters, the movie itself ends up feeling like a gimmick. There is no heart, soul or narrative shape, and the scattered laughs don't make it worth the time.