Given how well this is put together (not to mention Amber Heard, who completely nails her character perfectly, and then some), it's a bit surprising this was not the big commercial success it could have been.At the very least, it certainly did not deserve the rotten tomatoes rating, and other critical reviews it received.But maybe, just maybe . . . that's the key to understanding this film, in that perhaps it strikes just a bit too close to home for many to actually feel comfortable with.For those obsessed with Utopian fantasy and political correctness, advanced warning: this is not for you.As so many of the other reviewers here have cited, this is a spectacular (if not more than a bit darkish) probe into the predatory, media frenzy driven universe of targeted demographic branding, and the uber self absorbed, shallow and soulless practitioners of this enterprise in its most extreme forms.Yes, this film is described as a "romcom", but actually, this is somewhat in its own category, not neatly crammed into thematic descriptive box, which may have also partially contributed to its unfortunate commercial demise.No, this is not a "feel good" fluffy film about girl meets boy in the corporate world and the adventures thereof. Far from it. But from an entirely different perspective, as a near perfect examination character study of the sorts of bizarre people and their personal demons one can encounter in this environment, Syrup delivers.As one who has actually spent a bit of time lurking about in the aforementioned environment, with said humanoids, with their personal demons ad nauseum and beyond, the stereotypes depicted here are all too real, and their existence as portrayed is, as previously suggested, perhaps much too close to home for some.As for the actual romance part of the story, yes, it is interesting in its own right, although the ending could have perhaps been a bit different (no spoilers here).But in the larger picture, as it were, the story (actually, there are several story threads woven together throughout) structure is more of a scaffold into which the various character studies are inserted, and a mosaic is constructed from which to get a glimpse into the dark intrigues of branding, targeted marketing, predatory media manipulation and beyond which has become the new norm of the millennial era.OK, that probably wasn't the most politically correct last bit of commentary, but perhaps a dose of reality might be an appropriate reference to work with here, as is the message of the film.Maybe not all will agree, but for my vote, a very solid 8.

Just overall its a bit disjointed, cheesy and crap. The casting is a bit uneven and its the first movie I've seen in a while that I wanted to finish 30 minutes in. Its not totally crap I guess.... The stars gel well enough though the male lead ( if I don't know the names I won't look them up as I roll very simply ) doesn't seem confident enough to match up to his female counterpart. I suppose the best thing about the film would be its atmosphere. It is consistent and very much in your face. Half way through the film there is a drama to break up the story a bit but its so lame when it happens. Then there is a moral dilemma in the rain where I guess I was meant to feel something. But I just wanted the film to end. Heres a short list of things to do instead of watching this film. 1) Go for a walk 2) Feed some birds 3) Anything really

Basic premise of this movie is that ads and hype sell products regardless of quality of actual product.If you are trying to make a quick buck and never get to sell anything ever again that would work. However, with almost two decades of experience in marketing I can tell you that there is a solid reason big companies spend billions on developing flavors, and that is that people might buy crap, but people will not continue to purchase it.But I digress. This movie is pretty stupid. Girl that was supposed to be 'hot' is more along lines of girl next door type, so miscast in my opinion. Yet everybody is supposed to want her. I just did not buy that.Main male actor is kinda weird looking too. Not interesting weird in a likable way, like Steve Buscemi, but strange weird like Elijah Wood in his role in Sin City. Honestly, guy like that would never make it, no matter how good his ideas were, he'd just get used up and tossed away. Considering his character acts conceited and pushy entire movie, and girl is supposed to have attraction for him, I really did not buy his character at all.Finally, no company would treat suicide the way they tried to portray it in this movie. They would deny responsibility and NOT fire people admitting guilt, as that course of action would open them up for class action lawsuits.All in all, this movie is less realistic than a Disney movie. It is better than that crap 'Branded' but still far cry from any good.

Great movie. Excellent character development, and use of the 4th wall to pull you into the story. Heard is so take charge, and Fernandez is a great ad man slickster. They make a great team. Funny the movie has Heard, and the girl most likely to me mistaken for Heard in Snow. Oh that Sneaky Pete you gotta keep an eye on him. The idea of a silent nemesis is really fun though. Really makes you think, and puts the cola wars in perspective. The cast, and production team did a great job of getting across the message of advertising, and all of the many ways that it tricks us each, and every day. A bit preachy though eventually. They win, we all lose. :) Enjoy.