this is a very brilliantly made documentary. there are more than one narratives going at once, streaming to you in a cleverly cut together fashion, which normally juxtaposes what is being said to what the opposite is.for those who say this film is like a music video rather than a documentary, all i can say is that you don't get it. the fashion and rhythmic style of the editing is not to make it amusing but to hammer and retort on the style of consuming that exists today. that is, to repeatedly go back and back and back and back to the same product and consumer goods to feed feed feed feed our structured likes/wants/needs from advertising from a completely absorbing imperialistic consumer society.with that said, if that made sense to you, you too would enjoy this documentary; it changed the way i looked at life to an extent.go watch this film. now.

Yet another in a new tradition of categorizing propaganda films as "documentaries" even though they blatantly turn a blind eye to any document or details that disprove their intended message. This film avoids any and all intelligent comments on the subject of consumerism and relies solely on leveraging emotional hot buttons. It is neither factual nor accurate, but what is far worse is that it pretends to be.With a running time of just under an hour, this could easily have been a fifteen minute film if all the repetition were removed. Repetition is one of the foundational tools of brainwashing, which makes this film all the more damaging. Hand selected and trimmed pieces of second hand footage are looped over and over to try and force the viewer into a trance so that direct access to the mind without having to bother working through the intellect can be achieved.Film makers such as this need to realize that if their point cannot be made in a straightforward and concise manner, without stealth and duplicity, then perhaps their point of view is not valid in the first place. It is hard to accept a message of "let's destroy society and return to the days of the cave man" when it is recorded and delivered on through one of the most technologically advanced mediums ever known on earth. It is important to note that I am not putting words into anybody's mouth here, the film makers repeatedly advocate the destruction of all technology so that mankind may return to the simplicity and hedonism of the cave man eras. Somehow a the destruction of property is not a form of violence and at the same time a return to savagery is also a non-violent plan of action.Avoid this film like the plague.

It's hard to find a more beautifully made documentary. The repeating scenes cut to the music makes the whole thing feel like a music video but it still delivers the message at the same time. I know Söderberg was also involved in "Lucky People Center International" and those who have seen that one will recognize the style here.You will find it's biased against capitalism, hence the name, right? Yet, you'll find Castro coming through as a very strange man, at least in my view. To me the footage feels unique, we get to see him as we almost never see him in news media. The whole film is "fresh", both footage and the craftsmanship.I'd recommend this for anyone who wants a feast for the eye as well as the brain. The time spent will not be a waste.Best/T

This documentary was a bit disappointing. Very similar to "Lucky People Center International" from 1998, only more repetative and less imaginative. Maybe that is because Johan Söderberg was co-director on both of them?The movie deals with consumption, for me a very interesting subject. It was no suprise that this movie held a critical stance towards capitalism and consumerism, as that kind of view is very politically correct and trendy nowadays in Sweden. However, to my disappointment, the movie really doesn't contain much fact or discussion at all - some nice looking images with good-sounding music are shown, some of them repeated over and over again. While this was used in a good way in "LPCI", where it created a nice flow between the different scenes, here it just becomes... repetative.Conclusion: If you don't have much to say, better to shut up.4/10