What makes this commercial really stick out from the others is the filming style, which seemed documentary-like. While I found this style a little annoying at first, I ended up actually enjoying it and liking the commercial for being different without being bad(like the one Ang Lee misdirected). The cinematography is very good, and gives us some great intense sequences. The acting is great, both by Clive Owen and Stellan Skarsgård. Owen must have gotten very much used to his character of The Driver by this point, so it's interesting to see him in a more emotional take on the character. Skarsgård is very good as the war photographer, and his final speech, though going very close to crossing over into being cliché, manages to work perfectly and arouse actual emotions in the viewer, rather than just being sappy, manipulative drivel(which this sort of thing almost always is). The action(the little there is) is great and the amount is just right. It's obvious that this was more about story and characters than action and thrills, and director Alejandro González Iñárritu pulls it off perfectly. It's rare to see something so short that manages to hold your interest without a lot of action and whilst managing to tell a story so beautifully and emotionally. While I prefer Ambush over this one, I think it's a great commercial. I recommend this to fans of the commercials and of this type of stories. 8/10

Let me say first thanks to BMW. Though the original idea for The Hire movie series was inspired by commercial purposes (of course, they must sell cars), all movies are oriented to a real artistical approach more than to a market strategy. It's not just a matter of publicity... well done! This short by Alejandro Gonzales Inarritu is the best of the series. Alejandro is clearly one among the most talented directors of the new generation. His own powerful and dramatic way of shooting gives no way to compromises. Alejandro's language is made of cold lights, cameras never standing still, zooming and moving like it was a video reporter filming a battle. Take a look to his first (and of course, awarded and successful) movie Amores Perros and you will understand what I mean. Hope he will never give up his style for easier ways to make money. Great!!!

Tears could not be held back when viewing this BMW film. The first film was a groundbreaking car chase by the "master" John Frankenheimer. The second was probably the most beautiful car chase ever filmed by Crouching Tiger and Ice Storm filmmaker Ang Lee. The third didn't really effect me as much as the others but it still held it's place. The Guy Richie fourth film was just downright hilarious, I have never seen Madonna utilized in... that way.Now I am brought to this film, done by Alejandro Gonzalez Inaritu, famous for his breakthrough film "Amores Perros" which I also had the pleasure of viewing. If you have not seen this movie I highly recommend it due to the fact that it leaves you feeling three different emotions for three different vignettes. A movie hasn't moved me in that way in a long time."Powder Keg" follows The Driver, played by Clive Owen who is always portrayed in the other films as a hard-boiled merc with a soft side somewhere. In this film, his soft side is his care for human life. He knows his passenger may be dying from a gun shot wound but he doesn't want him to because he believes his passenger is key to preserving human life. On the flipside, his dying passenger believes that his sole purpose in life, as a war photographer, has been to photograph death. He believes he has never saved anyone and his pictures do nothing more but "Sell a few more papers"Without ruining any of the actions that take place in the second half of these 8 minutes, I assure you that in these 8 minutes you will feel more intensity, hatred, sadness, and fear than in any other 8 minutes of watching a film. At a point I felt the same intensity of watching a "certain" scene from "The Deer Hunter", at points, this film shares the same mood of the "The Deer Hunter" and "Amores Perros", but at the same time creates it's own mood. This film will start you with open eyes and leave you with eyes of tears. There is nothing bad I can say about this movie because it was never cheesy, never dragging, and never melo-dramatic. And if you are moved deeply by this film I highly recommend "Amores Perros" which is done in the same style.I conclude by giving credit where credit is due. I am sure it is not news when I state that Clive Owen is an amazing actor. In this film he delivers his best performance. The reasoning behind this being his best performance is that his eyes contain so much emotion that you can feel exactly what he is. Also that is a great job on Inaritu's part being able to capture that emotion. An all around amazing 8 minutes. Required viewing. 10/10

Eliminate the country, the brutal government, most real names, and what you have is a look into the inner sole of what it is to be human. Alejandro Gonzalez Inarritu does a masterful job with this piece based on a massacre of people and shooting of a war photographer. These BMW Films have all been exceptional. This is true art... when your friends complain about Hollywood, tell them they are not looking hard enough.