Lucy Gallant" stars Jane Wyman as a New York woman who, when passing through a muddy Texas boomtown, recognizes a business opportunity when she sees it.  Costar Charlton Heston plays a rancher who falls for her.  They have trouble agreeing on the terms of a relationship, so she devotes herself to her growing business concern and he plays the love-sick dogie, wishing she would see things his way.The cast is the best part of this film.  Thelma Ritter, Claire Trevor and William Demarest play colorful characters, solidly performed. Joel Fluellen is uncredited as Summertime, a black man who partners with Lucy in her early success and becomes a trusted employee; the film could have used more of him.This fish-out-of-water story, like "Giant", chronicles the era when wildcat oil strikes changed the economy, converting cowboys into the nouveau riche. Lucy proves to be an astute businesswoman. She parlays the sudden wealth of fashion-starved women into a local retail triumph.Casey (Heston) is mystified by Lucy's choices, but still finds her attractive. Is it because of or in spite of the fact she's an enthusiastic go-getter? In many other films of the fifties, women sacrifice their dreams for romance; what will Lucy do?

Imagine a New York socialite arriving at a desolate Texas oil town in the 1930s with four suitcases plus a few carry-ons. Poor Lucy Gallant stuck out like a sore thumb! One thing going for her was her ability to adapt to the situation in which is thrown into. She proved she had a head for business when she manages to sell her whole wardrobe to the wives of the new oil barons. These women were ripe for getting whatever fashions they could lay their hands on.Lucy's success comes with a disappointment. Even though she loves Casey, the man who would end up being a millionaire, she feels she wants to pursue her career as a business woman. After all, she had started out of nothing to build the store of her dreams. Being a woman in that environment also brings her to the reality of seeing what she had built taken away from her during a sneaky maneuver by the man she trusted to help her run the business. In the end, Lucy realizes that being with Casey is a lot more fulfilling than the business she created.Robert Parrish directed this Paramount release. Jane Wyman was the right choice to play Lucy. She was an intelligent actress who always projected warmth to any role she played. She is the whole reason for watching the film. Charlton Heston plays the awkward Casey Cole with conviction. Others in the cast include the excellent Thelma Ritter, who is a joy to watch in everything she played. Claire Trevor and William Demarest are also seen in pivotal roles.

Lucy Gallant is one of my all-time favorite movies. I love the story of the strong, driven, successful woman, Lucy Gallant. She so reminds me of the woman I always aspired to be. It was such a perfect match between Jane Wyman and Charlton Heston. They really complimented each other. I originally taped this movie off the TV probably twenty-plus years ago, obviously on VHS. I still have it, but it's an incredibly poor recording, very old and worn from so much playing. I also have to fast-forward through the commercials, that were left in when it was originally taped, though after twenty years or more, they are pretty interesting. It's always been one of my favorite movies to watch over and over. I would love to find a good copy on DVD.

First saw this movie on AMC over a decade ago, taped it, and love it. It's actually a good conglomeration of events during the Texas oil boom. The scenes of the hotels being so full and nothing for people to buy in the boom towns is very accurate. The development of the great department store is really telling the story of famed Texas department stores such as Neiman-Marcus, Joske's, Hemphill-Wells and others that brought world-class shopping to the oil and ranching areas of Texas. Heston's performance is great and he really pegs the personality of many older rancher friends I know. And, any lover of Texas politics will love seeing Governor Shivers play himself. Other folks are right, we need this on a good quality DVD - it just has too much good history of the oil boom and post WWII development in Texas to keep locked away.