Imagine the dreary life of Martin, a bus driver in Madrid. His job has gotten the best of him, as well as his bored colleagues, but only Martin wants to do something to remedy the situation. When one night he climbs atop a viaduct over a busy intersection, a passerby, Salva, convinces him not to jump. After all, what would he accomplish? Instead, Salva has a different plan for Martin. Why not 'borrow' money from the local mafia. He can have millions with just the promise that he will repay at a high rate. For that, he must go into a clinic, where an old lady, lying on what appears to be her death bed, will decide whether to approve the loan, or not. At the end of the term, the mafia will "take care of him" when he can't come up with the money he owes.The new riches brings Martin to a life of luxury. He doesn't care how he spends his money. When he decides to throw a party, he goes all out. A young waitress, Lola, who is let go because of her inefficiency, catches Martin's eye. They begin a whirlwind tour of the fine places in Europe, and Madrid. Lola, it seems, has her own agenda about what to do with Martin's money."Living it Up", this Spanish comedy, has a glossy surface given by its director, Antonio Caudri. What doesn't make much sense is the screen play by Carlos Asorey and Fernando Leon Aranoa, a director, himself. We don't buy for a moment that even the criminal element would consider Martin worthy of a loan they are not to get repaid. Of course, we realize that Salva, is the key figure in the larger scheme of things, and we go along for the fun. The explanation as to why Martin was selected, makes no sense at all! And Lola's role in the whole thing is false from beginning to end.The film tried to capitalize having attracted Salma Hayek for the role of Lola. We don't recall this film being released commercially in this country, maybe in some markets, but no big distribution. Ms. Hayek's charm doesn't work miracles for her character, but she is a pleasant presence in the film. Carmelo Gomez, one of Spain's leading actors, has good moments. Best of all is Fernando Valverde who is seen as Salva.The film is mildly amusing, but it doesn't make much sense.

Wow, I rented this on a whim just because I'm a huge Salma Hayek fan. I must say, I really enjoyed it. I'm pretty sure most people already know the basic concept of the story (if you didn't you wouldn't be here), so I won't go into it. But I will speak on everything else. The acting all around was very good. Salma was a good choice for the feisty, opinionated Lola, Carmelo Gomez was the perfect choice for the goofy yet lovable Martin. He sort of reminds me of Mathew Perry. And Fernando Valverde was awesome as Salva. The script was very witty, and inventive. Also, the chemistry between Salma and Carmelo was truly special. I also enjoyed the aggressive rhythmic soundtrack. Some people will complain about the third act, and say it is a little to mainstream (read: Hollywood), and maybe it is. But it works! It was totally unpredictable and it resolved the story nicely. La Gran Vida also, makes for a great date movie, if she's into foreign films.

Imagine, you feel as though life has lost all meaning. You want to end yours because you see no hope, no exit, no reason to go on living. Then a fairy godfather appears, with an unlikely proposition: I will give you 100 million pesetas (how many dollars is that? About 1 million?). The money will be loaned to you by a firm, which will ask you to refund it within a week, with 50% interest. If you don't refund, they will kill you.So instead of dying a quick and painless death, you get to live The Big Life for a week, before dying. So why would you say no? Such is the plot of this movie. Cinderella is Martin, the fairy godmother is Salva and Prince Charming is... wait, should there be a Prince Charming, when you're on the verge of dying?Well, that question and others are answered during the course of this movie. The concept is great. It actually reminds me slightly of Brewster's Millions. In a shorter time frame. And with Salma Hayek.I thought the movie was fine. The actors were very decent, especially the actor who plays Martin. He has a pitiful face that plays well with the character. Salma Hayek was fine also, as the fiery and sexy Lola. Of course Martin and Lola will fall in love. It will cause Martin to think twice about dying, and set things up for the grand finale.*possible spoiler ahead* And I guess the ending is what made me rate this movie a 7 instead of an 8. I can't really say what happens, unfortunately. But I found it somewhat unsatisfying. Too Hollywoodish, I found. But then again, if it is a fairy tale, it should have a happy ending. I'm sure I would have preferred an opera-like ending better.

I don't know what to say about this movie. In the end I was confused. There are so many very good moments, and yet so many very bad ones, that I don't even know if I liked it or not.The idea is very good. A poor bus driver on the verge of killing himself is persuaded by another person to "postpone" his death for a week, borrow 100 million dollars from the Mob and live like the rich men. And after the week is up, when he'll have to pay back the loaned money, he can easily kill himself. That's the concept. You have to admit, it's pretty damn interesting. But from this point everything changes.Sometimes the characters are very interesting. Both the bus driver and his new love are okay, well built, you get to care from them a lot. They have strong life concepts, opinions about the rich and the poor, and they follow these concepts. But... Sometimes the characters change so much and so fast... it almost becomes awful. Both Lola and Martin are different from one scene to another. And if in Lola's case that's pretty understandable, after you "really" get to know who she is, in Martin's case it's just wrong. Sometimes the action is great. Memorable scenes, funny moments, witty dialog. A great, pleasant watch. But... Sometimes the plot holes are bigger then Swiss cheese. There are moments where the characters choose exactly the worst option they have, just because they need to, to keep the plot moving forward. And one of the most interesting themes that could have been used is totally left out: the moments BEFORE Martin's time expires. The scenes could have been great, the tension could have been high. Still we jump exactly to 12:01, and I just felt a bit betrayed. Sometimes the actors are great. The guy that plays Martin (which i have never seen before) is very good. Salma Hayek is at her best. They have some sort of weird chemistry between them and everything works fine. But... Sometimes the acting is almost pathetic. Take the "first kiss" scene, for instance. When Salma says "Not today". It was so ridiculously acted, that I actually started laughing out loud. And that's not the only moment. All in all, La Gran Vida is an enjoyable movie. An enjoyable movie with pathetic, stupid moments. A great concept that could have been done so much better. Vote: 5 out of 10.