After 60+ motion pictures, Clara Bow Bell made her exit with this fun Mae West like drama about a bad girl who finds the opportunity to go good when a scheme of revenge goes awry. She is a hooch dancer who "collects favors" and goes after the boss's son (Richard Cromwell) after the boss's mistress (a most feisty Minna Gombell) convinces her to seduce him and get her hands on some of papa's (Preston Foster) cash. Of course, the fabulous redhead is hiding a heart of gold behind those trashy looking gold sequins and love comes flying out of the big heart that melts the ice in her outside demeanor.Having gained a bit of weight and looking a bit blowsy, Bow still has "It" as she plays one of her few bad girls. She's not as sexually aggressive as Mae but plays cute and coy when out to seduce the innocent Cromwell. Florence Benson is amusing as a haggish looking fortune teller who first encounters Cromwell, believing him to be a naive patron. She steals the spotlight in an amusing drunk scene with Bow, Gombell and Cromwell. While not as glamorous looking as Mae's big 1933 carny hit "I'm No Angel", it is still fun, a bit more high brow than MGM's cult horror film "Freaks" which showed a much darker side of carny life. Clara may not have liked the results of this film, but over 80 years later, it holds up better than some of her higher budgeted talkies she did while still in her prime.

Clara was sure critics would dislike "Hoopla" as much as she did but she was wrong. By the time Paramount found a follow up vehicle to "Call Her Savage" twelve months had passed and Clara had lost the desire to work again but contractual obligations forced her to make one last film. An odd choice, Paramount went with "The Barker", a Broadway play starring Claudette Colbert that had already been made into a film with Betty Compson and Dorothy Mackaill. Clara didn't like her part as the tarty carnival dancer but if she rejected it she may have to wait another year for the studio to find something else. Critics loved it and found she had definitely matured as an actress. They also felt she photographed beautifully. Most actresses career's would be dead with a year between films but Clara, it was thought, was at the height of her power. But for Clara it was over and she was about to face her biggest challenge - motherhood and domesticity.Nifty Miller (Preston Foster) is in for a shock - his long, unseen son Chris (Richard Cromwell) has ridden the rails especially to catch up with his dad before the carnival opens in another town. Not everyone is happy to see him, his father wishes he had stayed on the farm and Nifty's mistress Carrie (Minna Gombell in another incisive portrayal) sees marriage to Nifty evaporate because of Chris's arrival."You mind your own business"!!! - "I ain't got the energy"!! Beautiful Lou (Bow) is the carnival vamp who leaves a trail of broken hearts in every town they play. Carrie is beside herself with jealousy and after a confrontation in a train (involving a gun!!) she convinces Lou (with the aid of $100) to trap Chris into a romance. Poor Clara, no wonder she felt jaded with the way the studios used her - her last film (although no one knew it at the time) and Fox still trotted out the obligatory "nude" bathing scene. The scene where Lou realises her feelings for Chris are genuine, her whole face has a transformation - Clara showed that she was still a forced to be reckoned with, within the acting world (even though no one, least of all Clara believed it)!!!The last scene bought tears to my eyes - Lou and Chris eventually marry, she forces him to return to his studies while she supports him doing an Egyptian dance at the Chicago World's Fair which proves sensational. Nifty reappears - his estrangement from Chris has hit him hard and he is down and out but Lou (unbeknownst to him) has arranged for him to be her "spieler" and the last shot is of the luminous Lou, Nifty realising everything she has done for Chris and finally able to give her all the accolades she deserves.Preston Foster was a superb, under-rated character actor who first came to attention when he recreated his Broadway role of Bud Clarke in the film version of "Two Seconds". Although only in his early thirties, with a bit of gray hair dye, he looked completely at home as Chris's father. Richard Cromwell was originally an artist whose series of masks bought him commissions from Joan Crawford, Bea Lillie and Greta Garbo. He was still only 20 and from there drifted into movies, usually playing fresh faced eager college kids ie "The Age of Consent" (1932) and "This Day and Age" (1933).

Fresh-faced student Richard Cromwell (as Chris Miller) jumps off a train, to join father Preston Foster (as Nifty Miller)'s traveling carnival. Mr. Foster wants his son to stay away from the sleazy side-show folk, and pursue his interest in becoming a lawyer; but, Mr. Cromwell wants to spend some quality time with his dad. With the kid around, Foster must move bed-partner Minna Gombell (as Carrie) to other quarters; so, she slips under the covers with Clara Bow (as Lou). Ms. Gombell doesn't appreciate losing her bed-space to Cromwell; so, she asks Ms. Bow to seduce him. Bow says she doesn't want to be a "cradle robber", but changes her mind for $100.00.Bow and Cromwell try to make it believable, after her swimming scene (to their credit); but, watching them is like watching Mae West seduce Charles Ray. A re-make of "The Barker" doesn't seem like an inappropriate vehicle; however, "Hoop-la" exploits the plumper Bow's past and (at the time) notoriety. This is precisely the kind of exploitation Bow should have been moving away from, at this point in her career. Not an awful film, all things considered. But not enough for Bow to carry on after all the "Hoop-la". So Bow, born within only two years of Joan Crawford, Greta Garbo, and Katharine Hepburn… sadly, retired.***** Hoop-la (11/30/33) Frank Lloyd ~ Clara Bow, Richard Cromwell, Preston Foster

Hoopla is a talkie remake of The Barker, a famous play of the day that was made into a hit silent/part-talkie starring Betty Compson (Oscar nomination) who played Carrie while Dorothy Mackaill played Lou. Here Bow plays the lead role of Lou, a good-time carnival girl who, on a bet, chases after the boss' innocent son only to fall in love. Bow is remarkable in her final film and follow-up to the sensational Call Her Savage (1932). Her vitality and sexuality jump off the screen and make her very contemporary. She's also a fine actress, able to jump from comedy to drama easily. She rivaled Jean Harlow in her ability to make audience like tramps. As the hoochie koochie dancer, Bow gets to do a couple of numbers. Her final costume is a doozie. The cast is quite good. Hunky Preston Foster is wonderful as the boss and father of the innocent boy. He's aged about 10 year but carries the part well. Minna Gombell as Carrie, Florence Roberts as the fortune teller, James Gleason, Herbert Mundin are good, but Richard Cromwell is a bit gooey. If not for personal problems, Clara Bow could have had a great career in talkies. Too bad.