Gold Diggers of 1933 was a terrific film with some of Busby Berkeley's best material. Gold Diggers of 1935 was almost as good too, but this was a little disappointing. Apart from the cracking final number All's Fair in Love and War Berkeley's choreography lacks excitement and has a rather toned down feeling to it(censorship no doubt had something to do with it). While it still looks quite nice, it's nicely shot and the costumes are well-tailored, there is also a sense with the less-than-grand sets and how some scenes are staged that there was a lack of budget. Dick Powell sings beautifully and has a charming appearance but can have a tendency to be a little too sappy and wooden here. The songs are very nice and catchy still, Speaking of the Weather is charming and All's Fair in Love and War is catchy and in all respects the highlight of the film. There's plenty of snappy dialogue to savour also, and while with some silly moments the plot is actually pretty decent and paced well. The performances compliment the film nicely, Victor Moore is very funny and wonderfully cranky, Joan Blondell still charms even when in more subdued mode and Glenda Farrell is deliciously sassy, coming this close to stealing the film whenever she appears. All in all, disappointing but still enjoyable. 7/10 Bethany Cox

If you're going to watch a Busby Berkeley-choreographed film, this is a very good bet. That's because it's a lot of fun aside from the weird singing and dancing at the end.The film starts off with one of the weirdest singing numbers I've seen in an old film. At a meeting of insurance agents, Dick Powell sings the sweet ditty 'You'll Get Pie in the Sky When You DIE, DIE, DIE'! And, not surprisingly, the maudlin words are quite funny! A bit later, Powell makes a HUGE sale--insuring a rich guy (Victor Moore) for $1,000,000--an enormous sum for 1936. What Moore and the insurance company don't know is that Moore is no longer rich at all--his two very dishonest partners have plundered Moore's production company that bankrolls Broadway shows. And, once he's insured, these two lovely men HOPE that Moore soon meets an untimely end so they can cover up that they've embezzled the company's funds. Fortunately, they are stopped but Moore is ruined. Can Powell and his friends manage to STILL put on 'the big show' and save poor Moore? The film has the usual final production number that Berkeley was famous for, though you wonder just HOW such a number can be arranged considering they have no money! In today's money, this final number would cost millions to create--and it's eye-popping, that's for sure. You just have to see this giant tribute to the joys of war to believe it! It is exceptionally well done and silly--exactly like most of the famed choreographer's other musicals.So why did I give this film an 8? Well, because aside from the weird songs, the plot itself was quite cute and worked well. Victor Moore was great and it helped that there was nice support from the likes of Joan Blondell and Glenda Farrell--two great Warner Brothers 'dames'! Overall, a lot of fun.

The high point of Gold Diggers of 1937 is Busby Berkeley's staging of "All's Fair in Love and War," an all-American dose of surrealism, like a militarized, scrubbed and bleached opus by Bunuel or Dali. It hypnotizes and amuses, mixing silliness and wisdom, finesse with crudeness. And it never hurts to have at one's disposal such raw materials as a superior Harry Warren melody, and in this case, a better-than-average Al Dubin lyric.The other songs in this light-dark comedy fare less well. The two main entries by E.Y. Harburg and Harold Arlen ("Speaking of the Weather" and "Let's Put Our Heads Together") are routine and interchangeable; when they merge in a poolside extravaganza, it's hard to tell where one leaves off and the other comes in. Harburg and Arlen also contributed the cynical "Life Insurance Song," performed only fragmentarily by Dick Powell, but it's quite sharp ("You'll get pie in the sky when you die, die, die…."). Sadly, Warren and Dubin's splendid "With Plenty of Money and You" is deprived of a big splashy production number all its own.The plot is actually not bad for movies of this type. Various bad guys, in cahoots with gold digger Glenda Farrell, try to profit from sick old theatrical producer (Victor Moore) by taking out a million dollar life insurance policy on him (innocently sold to them by Dick Powell) and then putting him into unhealthful situations which will maximize the chances of his quick and convenient demise. The proceeds will finance their new musical, which will be a big money- making hit. It's a nasty scenario when you think about it, spun out with a pretty good share of racy double entendres.Powell, in his 4th year of warbling wholesomely for the brothers Warner and sporting an unflattering mustache, looks like he's just about to roll back his eyes and shout "Enough!" but he manages to deliver the twinkle, the vitality and the sonorous vocals that made up his screen persona. Joan Blondell as his love interest is also beginning to show signs of wear. Her voluptuous chorine days are drawing to a close, but she can still pull off the act; as usual, she doesn't even attempt to sing and merely speaks her lyric lines. Victor Moore, Broadway veteran and seasoned character comedian, brings great nuance and even pathos to a role that might have been played as sheer low-minded slapstick by a lesser actor. Lee Dixon as one of Powell's fellow insurance salesmen comes off as a rather eccentric supporting actor in search of a screen personality until it is revealed that his primary talent is tap dancing, which he displays with great energy in the poolside number. But when you see the truly amazing footwork of the dancers in the 1929 Gold Diggers of Broadway (fragments of which are included as an extra feature on the Busby Berkeley Collection Volume 2), you realize that Dixon by comparison was an eager but clumsy beginner.So this late entry in the gold diggers series isn't as bad as one might expect. It would have been better, perhaps, if some of the performers had been more youthful and less sick and tired of playing the same types year after year and if there had been more socko musical numbers.

GOLD DIGGERS OF 1937 (Warner Brothers, 1936), directed by Lloyd Bacon, is the third musical in the yearly-titled series with the choreography by Busby Berkeley. Released in theaters as a Christmas attraction of 1936, I find it to be a notch below the 1935 edition and no where near as good as the one of 1933, but still acceptable entertainment, highlighted with a show-stopping musical finale.The story begins at a convention in Atlantic City where Andy Callahan (William B. Davidson) of Good Life Insurance Company tries to encourage his salesmen to go out and sell. Rosmer "Ross" Peek (Dick Powell) and "Boop" Oglethorpe (Lee Dixon, in his feature film debut) are his two top insurance salesmen who lead the men into singing their way to the train station for their destination being New York City. While on the train, Boop becomes acquainted with a Southern gal named Sally (Rosalind Marquis); Ross meets up with Norma Perry (Joan Blondell), a stranded showgirl accompanied by Genevieve Larkin (Glenda Farrell), who in turn meets Monty Wethered (Osgood Perkins, father of Anthony Perkins), a crooked backer of JJ Hobart Productions. Rosmer helps Norma by offering her a position as his secretary at the insurance firm. As for Genevieve, she joins forces with Monty's assistant, Mr. Hugo (Charles D. Brown), another chiseler who has pocketed and lost most of Hobart's investments. They want to get the 59-year-old theatrical bachelor producer, JJ Hobart (Victor Moore) to take on an insurance policy by having Genevieve arrange to have Norma get Ross to meet up with him. After Hobart passes the million dollar insurance policy physical with Ross hired as his agent, Monty and Hugo try their best to see that Hobart meets with an "accident." But when all else fails, Hobart eventually does land in the hospital after Genevieve has a change of heart and tells him the truth. It is then up to the younger crowd, who feel that Hobart might die, to do away with the crooks Monty and Hugo and help put Hobart's upcoming show together.Songs featured include: "The Life Insurance Song," "Speaking of the Weather" and "Let's Put Our Heads Together" By E.Y. Harburg and Harold Arlen; "With Plenty of Money and You" and "All's Fair in Love and War" by Harry Warren and Al Dubin. Dick Powell, with his pencil-thin mustache, sings "With Plenty of Money and You" before the opening titled cast and credits. He reprises the hit money song to Blondell later on in the story as he accompanies her home from their dinner date. "Speaking of the Weather" also gets to be heard twice, first in the insurance office sung by Powell to Blondell, later sung by guests at the pool and garden party with Lee Dixon doing his "puppet on a string" tap-dancing solo. Also sung during the party sequence is "Let's Put Our Heads Together" (a pretty tune introduced by Powell). Of the songs presented, "All's Fair in Love and War" is the only number not part of the storyline. It's a ten minute staged production, part of the JJ Hobart Revue, compliments of Busby Berkeley and his display of chorus girls marching in military fashion and flag waving. This well choreographed finale was nominated for Best Dance Direction, and one of the few highlights of the film.Victor Moore, a pudgy bald character actor of numerous comedies, comes off best here. Besides being an amusing comedian whose catch phrase if, "Life begins at 59," the scene that stands out most is the moment he gets sentimental in telling gold-digger Genevieve (Farrell) of he being a lonely old man of the theater whose life has now been fulfilled by her presence in making him feel young again, and now wanting to marry her. Even Farrell manages to present herself as a gold-digger with a heart of gold, and she carries this particular scene well without making it appear silly. As for Powell, his character at times appears to be more foolish than funny, but makes up for it during the romantic and singing spots.THE GOLD DIGGERS OF 1937 became available on DVD in 2008, and can bee seen broadcast on Turner Classic Movies. Look fast for a young Jane Wyman in the early portion of the movie with one line, "Happy days are here again" as she and other show girls watch a parade of insurance men entering the train, and Susan Fleming (Mrs. Harpo Marx) in a small role as a secretary billed as Lucille. (***)