I watched this movie after hearing a radio advertisement touting Emraan Hashmi as the male lead and it being a genuinely creepy Indian horror film. I found it to be satisfying enough, though not as scary or intense as I originally thought. It is a nice psychological thriller dealing with the age-old Subcontinental myth of the 'Picchal Peri", the witch that supposedly has turned-around feet, and haunts men and children mainly at night, when there is a lunar eclipse. I also found some unmistakable tints of casting women as being capable of having evil powers and control over men, another age-old widely held belief in a lot of world cultures. I must admit, I personally find the idea of a FEMALE demon much more terrifying than any male demon anytime!! I do not know the reason for this, maybe some other readers could expand on this psychology. Having said that, it is an absorbing tale of a little boy who has trouble accepting a new mother into the household, and who firmly believes that she is in actuality a Daayan. Psychologists dismiss it as being a classical case of trying to cope with changes in family circumstances on the child's part, but as we soon find out, there is more to the kids' claim than mere imagination and coping difficulties. The special effects are nice, nothing too gory or scary, but just subtle enough touches to induce a bit of nervousness and fascination in the audiences. The songs are nice, and Emraan Hashmi for once does not serially lip-kiss all of his female co-stars!! That is a nice change. The climax is quite absorbing and the final ending, quite satisfying. I will recommend this movie to all horror/psychological thriller fans out there. Do watch it, at least once.

What's Good: An unfamiliar terrain of Supernatural thriller which is sliced straight from native folklores. The film maintains its enthralling suspense for the entire first part. What's Bad: Plotted around stereotypical myths of Black Magic, the film tends to get predictable at places. Kalki's character did not make any sense. The climax was shabbily done and was a clear disappointment. Loo break: A couple of them post interval. Watch or Not?: Ek Thi Daayan is a rivetingly thought film. An enticing beginning, a well fitted melodious background score, this film will successfully spook you out. However, the film loses its momentum drastically in the second half. Not a cult film, the film deserves a pat only for the powerful performances of Konkona and Emraan.

Ek Thi Daayan (U/A) Hindi and New movie Reviews and lots more Hot news .... LIKE THIS PAGE : English Hindi TAMIL TELUGU Facebook : Movie Review by Yunus Irshad https://www.facebook.com/YunusIrshadsMovieReviewEk Thi Daayan (U/A) Hindi ------------ my Rating : ★★★ CHILLING THRILLERSTRENGTHS :- * Casting and Performances : was good.... * Chills and thrills : are enjoyable ...... * Twists and turns : unbelievable...... * Story and Direction : becomes predictable .... * Song : that is YAARAM ..... * A Dialogue spoken by Emraan at the climax : was awesome ....WEAKNESSES :- * Screenplay : was draggy in second half leads to a complete headache.... * Second half : has boring stuffs..... * Certification by CBFC : it must have awarded with an "A" certificate .... I itself got scared in my scenes....FINAL VERDICT :- * Overall... movie was a complete horror treat.... I Strongly recommend to take 2 Headache tablets to face the Second half...Stars: Emraan Hashmi, Kalki Koechlin, Pavan Malhotra | See full cast and crew

It was great to see that Indian cinema has propelled itself forward to a never seen before standards. The idea was so simple, a movie on witchcraft, a subject that has been ably dealt with before in Makdee, but the director really turns the heat ON here; he smashes all previous records and elevates this one to a whole new level. Yes, my friends, if you miss this you are missing out on a lot; after all this is a movie where 'daayan'-s conveniently name themselves Diana (aaaaaarghhh!), typing the 6th floor button thrice in a lift takes you to hell (eeeeeeeeek!), 'loss of innocence' is as flexible as camera angles (aaaaaaaaaahh!) and best of all, I mean this takes the cake by a mile, the aforementioned 'hell' (jahannum, narak) ruled by Shaitan (Satan) has a brand new brown colored leather sofa!! I have rarely confronted so much lameness in such a short span of time, this film really shows what 'modernization' has done to us and how 'technique' has led to the death of 'logic' in Bollywood. Idiots.