It's not quite as silly as 30 rock but the laughs come just as fast. The regular cast, especially the lead, Ali Wentworth, absolutely kill. Wentworth actually looks like giant blonde Tina Fey. She is such a gifted comedic actress, too. The show has some A List celebs each episode. Gwyneth Paltrow gets to really shine in the second episode and what a potty mouth she has on her! There's a lot to look forward to and I hope this picks up a broad audience. I want as many episodes as possible (10 seems to be the magic number for most series these days vs some past shows like 30 Rock which gave us over 20 episodes most seasons.) The low ratings are apparently by people not intelligent enough to understand the humor.