The Coca-Cola Kid
The Coca-Cola Kid
R | 14 July 1985 (USA)
The Coca-Cola Kid Trailers

An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley.

Reviews
pepe4u22

Just finished watching this movie and it was a very nice and pleasant movies. Eric Roberts lights up the screen with his performance as he dominates his time on screen. The movie is short and yet taut with good pacing and even though it is a rehash of many films it has a freshness due to the interesting locations and the ambiance of the surroundings. Greta Scacchi is simply stunning and she just has a nice aura about her on screen. The description that Eric Roberts uses to describe the coca cola product is very good and made me grab on and i just liked this movie a lot it does not take itself too seriously and it is fun entertainment.

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BlackJack_B

Dusan Makavejev is a director I admire. Much of his product is completely bonkers. He was never interested in making staid movies or anything generic. He always went for the gusto. It was as if anything could happen in one of his films. If he had been given the reign to direct remakes of any films he would have completely changed everything. I could imagine what he could have done with, say, the remakes of the Steve Martin/Diane Keaton/Martin Short "Father Of The Bride" movies.The Coca-Cola Kid is his most well-known work. The film features Eric Roberts as a whiz kid named Becker who has been sent by Coca-Cola to find out why Coke isn't making any money in the Outback region of Australia. It turns out that a Mom-And-Pop company run by T. George McDowell (Bill Kerr) that has dominated the area. Becker then does whatever he can to buy McDowell out. In the meantime, he strikes up an interesting affair with McDowell's secretary Terri (Greta Scacchi), a single mother who has some ties to Kerr's operations.Much like any Makavejev film, there are some extremely off-the-wall moments. The bedroom scene with the feathers, the drag queen party, the Santa Claus parade and the infamous shower scene where mother and daughter wash up together are some of the crazy things you'll see. Eventually, the movie does lose its focus in favour of its "Crash T.V." content. Still, the movie has some good acting, Scacchi offers up great eye candy and it is truly wacky; even if isn't uproariously funny. It's just so out there. If you want to see Makavejev's unique vision translated on film this should be your first viewing. Montenegro and WR are others worth checking out.

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secragt

The Coca-Cola Kid is not a perfect movie but it is guaranteed to elicit a strong response from you, one way or the other. The promising premise of taking a Southwestern Coca Cola marketing guru to the Outback to sell the locals his universally beloved liquid nectar leads to an intriguing and entertaining culture clash. Less successful, but still whimsically charming, is the pairing of Greta Sacchi and Eric Roberts. While Sacchi and Roberts actually do have some chemistry once they get involved, one is still left wondering exactly what Sacchi sees in the rude and self-centered Roberts initially. The movie comes up with an out-of-left-field explanation which is both jarring and silly; it is one of several missteps in the third act. Another unhappy development is the violent response of the local distributor, which abruptly shifts the tone from oddball romantic comedy to dark drama. The movie goes out of its way to be offbeat, inserting non-sequiturs like the nutjob concierge seeking CIA employment and the homoerotic transvestite interlude. The entirely nonsensical epilogue announcement tops off these "quirky for quirky's sake" calculations and leaves the viewer rolling his eyes a bit.Still, despite the warts above, The Coca-Cola Kid is a unique and mostly entertaining look at American Capitalism morphing into Imperialism overseas.Roberts is up and down, but ultimately a decent choice as the charismatic and driven capitalist charged with conquering the Aussie Cola industry. Go in realizing this is more a satire than a social commentary and you'll likely come away refreshed, if not entirely quenched. 7.5 / 10

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rlcsljo

You've seen it many times before: High powered executive who believes that business is the universal language goes to quaint foreign country (Australia) intent on destroying the local culture in the name of profits. After he meets the bosses daughter and interacts with the culture on a one to one basis, he has a change of heart and finds out the things that make life "real". Pretty ho-hum, but Greta Scacchi turns in such an endearing performance as the daughter that this movie is almost worth watching (her body is definitely worth watching).

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