I was pleasantly surprised by this film! The film followed various social media personalities and gave an insight into what being an influencer is truly like. From seeing how they deal with hate and also how they maintain a positive reach on social media, I have a new-found respect for these social media stars and how they live up to their name.

Great documentary that potrays how influential social media is today. It shows both- the good and the bad in an entertaining yet informative fashion. Enjoyable for all ages.

I was lucky enough to attend the premiere of this film with all of the cast and it was so cool. The movie itself was so good and the people in the film were so different on screen than I thought. There was a Q+A after the film with the cast and I was totally engrossed with these people afterwards. They are all so different, but make so much sense. Just wow!

I saw this film last night at Hot Docs in Toronto and had little expectations going in. I use social media, but I am certainly not immersed in the world. I was truly entertained, captivated and in awe of the subjects of THE AMERICAN MEME from start to finish. I laughed the entire way through, while learning a great deal, and felt deeply for the characters. One thing that surprised me about the movie was that it was a lot deeper and a lot more serious than I thought it would be. I was scared and sad when it ended and I am still thinking about the film and my own personal interactions with social media today. I was also surprised about how diverse the audience was, which was pretty crazy. There was an 80 year old with a walker laughing her head off and a 12 years old sitting next to me (although probably not appropriate for a 12 year old...).Anyways, go see it. It's pretty amazing.