Alone the concept of this video is brilliant! How many people do you know, specially artists, that don't take themselves serious, but make fun of themselves? Here, Steve Coogan, probably knowing how fantastic a comedian he is, makes fun of himself, portraying himself as an assh*le that no one likes. I can't find the right words to describe this, but it makes him very sympathetic to me.Amazing how fast he can speak! That alone is a big gift, but he is also very natural and Alan Partridge is just the funniest character I have ever seen! I have watched this many times and every time I almost died of laughter. What a gifted comedian he is, then still so young in this video, but already so professional!

Wonderful comedy from Coogan, who seems to revel in his multi-personality skits much more than his tired Partridge formula.Paul and Pauline Calf are as hilarious as ever, whilst Duncan Thickett's terrible stand up is a joy in itself (complete with a top notch heckling Steven Hawking impression). Nice to see Simon Pegg and Julia Davis given a bit of freedom as supporting cast too, back in the days when they were unknowns.Oh yeah, and Tony Ferrino is one of the greatest comic creations of the past century by far. "I want to sing you a song right now - it's called Man Sandwich. Butter me up....."

Possibly the funniest show I have ever seen. All characters are great and there isn't A moment when when you aren't laughingThis is, in short a masterpiece of British comedy - An absolute must for any Coogan fan, or any true fan of comedy.

I think that the Man who thinks he Is It is one of the best comedies that I have seen for a very long time. The characters that Steve portrays are unbelievably true to life which is why they are so funny! I love Tony Ferrino, Duncan Thickett and Alan Partridge. In fact in my last play ( a variety show where I wrote the comedy) I played Alan Partridge. A-HA!!