The term 'speciesism' is rather new, but the meaning of it certainly is not new at all. This movie is a great film for anyone, especially those who are new to the truth about what animals suffer or who do not believe that the factory farm industry is hiding anything. A great film, and well worth double the price. Should be shown to every elementary, middle, and high school, and college student in America. This movie has a gentler approach to explaining the realities of the sentient-beings-as-food production industry than many films which, while excellent and thorough in their content, sometimes cause people to turn off the movie because they are so disgusted by the truth. Of special note in this film is a short clip featuring the author's father. Very sweet -- it brought tears to my eyes.

I saw the premiere in Los Angeles, and was one of the first to stand for the well-deserved standing ovation. This is a film that makes a tremendous philosophical case for the equality of all species, in a fun and entertaining way. The movie is speckled with numerous humorous moments that make the serious content palatable, leaving you feeling enlightened and empowered to make positive choices for your health, the environment, an animals.Most interesting and not often mentioned is the fact that Mark Devries, the director, was NOT vegan when he started out making this film. He was just curious about the topic and approached it with reason and critical thinking. He transformed his diet over the course of the making of the film, but knowing that you're learning with him as he goes, scene by scene of the movie, makes the experience even more fun because you feel a kind of camaraderie. Make some tasty animal-free appetizers, invite your friends over, and watch it together - it's a great ride!

This documentary was brilliantly pieced together. I absolutely loved how Mark took the side of the sceptic and questioned everything as a meat eater would. He left no question unanswered. I felt the same as another reviewer-I was concerned about the possibility of having to watch another film with a lot of graphic content. This film didn't have that. It explained this social justice movement on an intellectual level and he included a lot of humour. It was a refreshing take on an otherwise very graphic and violent subject. I sincerely hope this gets aired in schools, on TV.. the public needs to see this film. I've seen this documentary twice and I bought copy so I could show it to friends.

NATURE IS AMORAL, BUT HUMANS NEED NOT BEThere is no suffering that humans inflict on nonhuman animals that we do not also inflict on humans. But the vast difference is that the suffering we inflict on humans is seen as wrong by most decent people worldwide -- and it is also against the law. Not so for animals. They are not protected by the law and most of us are not only unaware of their agony in breederies and slaughterhouses and in their destroyed habitats, but we are actively sustaining it as consumers. Most of us believe, for example, (1) that meat is obtained humanely, and (2) that it is necessary for our survival and health. Both of these beliefs are profoundly, tragically and demonstrably wrong. Reducing and eventually abolishing the gratuitous suffering that our species is inflicting on other species is one of the most pressing moral imperatives of our age. This film will help open the eyes and hearts of decent people worldwide to the enormity of the agony of innocent, helpless creatures at the hands of our species, to the fact that their suffering is unnecessary, and to the urgency of adopting laws to protect them.