I found the beginning of the documentary promising with all these data about children in the UK which surely can be extrapolated to other countries (Kids are having the dependency to electronics in a lot of countries). But I lost interest when the branding thing kept coming back with words like "ultimate", "product" and "Brand". If nature is one thing it's precisely the absence of anybody branding you into something, putting you in a box. Well, unless you go for the extreme, where then resilience and survival skills make a difference. But nature, as we know it in Europe, quite welcoming and with very little danger, does not pose any threat that would call for extraordinary powers and skills. It allows to be oneself, without the shame of having a hair misplaced or used and out of fashion clothes. Maybe this all comes in the end, but I had no patience in keeping watching this branding stuff.