Once in a Lifetime: The Extraordinary Story of the New York Cosmos
Once in a Lifetime: The Extraordinary Story of the New York Cosmos
PG-13 | 19 May 2006 (USA)
Once in a Lifetime: The Extraordinary Story of the New York Cosmos Trailers

In the 1970s the North American Soccer League marked the first attempt to introduce soccer to American sports fans. While most teams had only limited success at best, one managed to break through to genuine mainstream popularity - the New York Cosmos. The brainchild of Steve Ross (Major executive at Warner Communications) and the Ertegun brothers (Founders of Atlantic Records), the Cosmos got off to a rocky start in 1971, but things changed in 1975 when the world's most celebrated soccer star, the Brazilian champion Pele, signed with the Cosmos for a five-million-dollar payday. With the arrival of Pele, the Cosmos became a hit and the players became the toast of the town, earning their own private table at Studio 54. A number of other international soccer stars were soon lured to the Cosmos, including Franz Beckenbauer, Rodney Marsh, and Carlos Alberto, but with the turn of the decade, the team began losing favor with fans and folded in 1985.

Reviews
Joe Mills

"The rise and fall of the N.Y. Cosmos. The soccer team that brought Pele to America; against the backdrop of N.Y. City in the 70's. " The recently reformed New York Cosmos are thee American soccer franchise. In 1970's New York they were the biggest thing to hit the city since the Afro. A shining star for soccer in the worlds most Cosmopolitan City, they brought the game to a new audience. Unfortunately, the star collapsed almost as quickly as it was born, but it left a lasting mark on the American psyche. This is a really well told story about a piece of N.Y. City history and not just for those who are acquainted with the game. I wish there were more like this. 9/10

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bdonut

I loved this flick and in many ways it beats the book by a mile as the interviews esp. of Cosmos personnel (hey, they even interviewed the guy in the Bugs Bunny mascot costume!) but there are a lot of generalizations and misinterpretations because I think it was done by a Brit from a soccer point of view.First of all, the football (as in American football) footage in reference to 1977 he used was of the USFL (TB Bandits vs. Houston Gamblers), a league which did not start until 1983. So it was obvious NFL Films would not cooperate with his flick but this sort of "throw a generic football clip in" doesn't cut it with North Americans, Mr. Director. It's sloppy film-making.The claim that the Cosmos were #1 in the NY sports market at the time is preposterous. That era from 1975-81 was when the NY Yankees rose from a decade of poor play and poorer attendance to lead the American League every single year in attendance plus go to four World Series, winning two. Sure the Cosmos were incredibly popular but to suggest baseball was suffering in NY under the Cosmos' glare is laughable. Add to that both the NY Jets and NY Giants of the NFL had a greater average attendance per game than the Cosmos.Anyway, it is an entertaining film esp, for those of us who grew up with and loved the NASL. As far as the guy who wished Cruyff was interviewed. he must have been asleep as the Dutch great makes a great comment on the shootout in the film.Lastly, this whole Cosmos were ahead of the curve in having 14 different nationalities on one team like they invented that. The year before the Cosmos joined the NASL, the 1970 champion Rochester Lancers had players from 12 different nations in their squad. Even hockey (Swedes, Finns and Cezchs came over) or baseball (always had Latin Americans since the '50s) had that mix...it's our immigrant, no import quotas in sports history.

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James McNally

I saw this film at the Hot Docs Film Festival in May 2006. The North American Soccer League was struggling along through the 1970s until the New York Cosmos, owned by Warner Communications head Steve Ross, decided to bring superstar Pele to the Big Apple. Suddenly, attendance was up, and the Cosmos started winning. Continuing the formula by bringing some European stars over, the Cosmos won several league titles over the next few years. In the process, the once-moribund NASL expanded quickly to 24 teams. Unfortunately, the resulting dilution of talent, and the inability of smaller-market clubs to pay the huge salaries demanded by European or Latin American stars, meant that the league soon imploded.The film tells the story with humour and verve, and it's hard not to be a little bit nostalgic for the days when 70,000 people would crowd into Giants stadium to watch "the other football." But ultimately, the Cosmos' strategy was short-sighted. Building an audience for soccer in North America was going to take time, and the free-spending style of Ross and the Cosmos attracted only fairweather fans, who would melt away as soon as the team stopped winning. Other franchises couldn't attract enough fans in the first place, and the league suffered as a result.It was interesting that the director admitted afterwards that he is a huge fan of Chelsea Football Club in the English Premiership. Chelsea are following a similar strategy at the moment, with the seemingly endless billions of owner Roman Abramovich funding the construction of another superteam. So far, they've won back to back titles in England, but to the detriment of the league, according to many observers. Without a salary cap, the English Premier League drains talent away from the rest of the world, and Chelsea are the richest club of all. This concentration of talent makes the game less competitive in the long term, and while it may attract a few new fans, they're not the sort of fans who will stick around if and when the team starts losing.Many of the American innovations brought to the game by the NASL have made it into the game in the rest of the world. For example, penalty shootouts to decide games tied after regulation time. This will always be unpopular with football purists, but for the casual fan, it certainly adds excitement to the game. Other gimmicks weren't so successful, thankfully. Who wants to see cheerleaders at a football match?The only flaw in the film was the absence of any present-day interviews with Pele or Johan Cruyff (who played for the Los Angeles Aztecs and Washington Diplomats franchises), though I believe numerous attempts were made to obtain their participation. The director Paul Crowder promised lots of fun stuff in the DVD extras, including their attempts to get Pele on board.

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Cabrone

What a crazy laugh the New York Cosmos must have been back in the 70s! This is the story of one man and his dream to turn what was not much more than a pub team playing in a delapidated stadium into one of the best. Although the wheels came completely off in the early 80s it must have been huge fun whilst the show was on the road. As a football fan what would I have given to have Pele and Beckenbauer in my team (maybe even the crazy Chinaglia too), football is all about passion and dreams and the management team at the Cosmos delivered the fantasy in spades.The film runs at a slick pace and there are lots of funny moments, the Mick Jagger bit made me laugh out loud. If you love football go and see it, you won't be disappointed. If you don't you'll still enjoy it as this is as much about all the clashing egos as much as what the team did on the pitch.

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