The plot of this documentary with comic elements is as follows:Trying to save his struggling mattress business in Ireland's recession, Michael Flynn reinvents himself as the eccentric online persona "Mattress Mick". He doesn't own property or even a car, just his family.He decides to get help and guidance from his unemployed friend friend Paul Kelly, hiring him to help make a growing business making funny videos on social media. As business actually begins to grow, their friendship starts getting trouble.When Stephen Fry with his 8 million followers on Twitter tweets about him things starts taking off.The film tells about everyday struggling, applying ideas to make it work.Kudos for making this film. It works!
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