Macheads
Macheads
| 26 January 2009 (USA)
Macheads Trailers

A exploration of the fanaticism that surrounds the Apple brand, featuring interviews with Mac evangelists and members of the Mac community.

Reviews
Jerghal

If you didn't already hate apple fanboys before this docu you surely will after having seen it. The MacHeads here are elitist bastards who think themselves better than other computer users, specifically Windows users. They worship Steve Jobs like he's some sort of cult leader and every word out of his mouth is gold. We'll he's dead. For a lot of these iDiots Jobs WAS apple but unfortunately apple didn't die with him. There is some lamenting though: as apple has gotten bigger, more popular, more controlling and commercial the MacHead community felt ignored and less 'special'. People who worship shiny toaster-like objects with a fruit logo on it as if these were gift from the gods themselves are no better than real god-fearing inbred zealots from Wisconsin or some other retard place where they didn't learn how to think rationally. In other words they're a waste of space and should all get punched in the face.

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Ali Ahsan

The worst documentary i've ever seen. Awfully boring. A good documentary makes you to want to know more, wants to impress you, not just piking some random points and presenting them. This was something like somebody just woke up in the morning and said lets make a movie as quickly as we can, so the motive being; making a movie, but was it really well documented ? I don't think so.Cons: Poor Direction, Music: worst background music you could give to this kind of documentary,the camera man was 'High' sometimes i think, Misleading Trailer, a crucial thing is missing i.e. what point are you trying to make? what are to trying to convey ?

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tedg

I suppose it often is the case that documentaries about a subject you know something about are unsatisfactory. You were there and built your own narrative that will be richer and make more sense to you than the one the filmmaker chooses. The story here has a small group of technology revolutionaries, some in a company and others in a "community." As the company, Apple, becomes successful rather than beleaguered by IBM and Microsoft, it "turns it's back on" that community. Members of that community are interviewed, intercut with footage from MacWorld Expos. The problems here are many. They missed the most interesting bits of the story. They chose uninteresting people as their talking heads. And the thing is poorly put together. There are several communities in the history of Apple, running in parallel and having little to do with each other. You have the guys here, the nerds, the hobbyists. The lifestyle people who buy into the revolution as a cultural thing, and who link that to assembling with others. You have what can fairly be called the "creative professionals," who then and now prefer the Mac. During the lean years, this was the true faithful, and they are far more interesting to encounter than what is now termed "fanboyz."They instead include some nerdy folks who believe themselves to be creative geniuses. Why not interview some of the people who actually did change the world with these machines?And then there is the third group, by far the most fascinating. Apple was not saved because Steve Jobs returned. Jobs frankly had messed up at Apple and was booted out. What saved Apple is that Jobs came back bringing the technology that is now the core of every Apple product, the NeXT. This was the company he formed after leaving Apple. They started from scratch. Jobs had a specific designer computer in mind that he insisted be a perfect cube and matte black. The machine itself is long since forgotten, something of a design joke. But the software decisions that went into it were remarkably smart. Those decisions were not made by Jobs, or NeXT, they were made by massive investments by the intelligence community to build something that worked. Because the funding was cloaked (DARPA gets credit) and the management classified, this story will likely not be told. BSD Unix, the MACH kernel, "Objects all the way down." These are elements that built the Mac, that in today's dollars is a huge amount in taxpayer investment, managed by hidden revolutionaries to make life better. Now that is a story.Ted's Evaluation -- 1 of 3: You can find something better to do with this part of your life.

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maire1919

Macheads is an interesting premise not all that well executed. It wants to examine the history of Apple owners who have been and still are besotted by their computers. I'm one of them so was anticipating an interesting little documentary. Unfortunately it is mainly ruined by a deafeningly loud instant-migraine techno-thump soundtrack that often comes near to drowning out what the interviewees are saying.One Mac woman who lives in a caravan in what looks like a peaceful forest is barely audible above noise that sounds like party night at the local hiphop club.This seems to follow the premise that if it's not deafinin' then it's not happenin'.

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