This relatively short (1h 25min) movie is inspired by actual events in the 1990ies when Hasidic Jews were recruited as "mules" to smuggle ecstasy from Europe (mostly from The Netherlands) into the United States. The introductory part of the screenplay, however, is too long - I mean the events prior to smuggling process. On the other hand, the movie gives a good overview of customs and habits of Orthodox Jews - definitely interesting for non-Jews - and manners of recruiting people for illegal trafficking. The club scenes seem a bit lengthy though... Well done anyway, and the director Kevin Asch won the Breakthrough Director Award at the 2010 Gotham Awards.Jesse Eisenberg gives his best performance so far - and so different from the one in Social Network, for which he has been praised higher. His interpretation of Sam/Schmuel Gold, a mild-manner 20-year old youngster gradually becoming a smuggling activist, is so convincing and at times funny - although there is always tough and troubled background visible. Justin Bartha, Ari Graynor and Danny Abeckaser are also worth mentioning, going with the atmosphere.A recommendable movie - and a warning against involvement into illegal trafficking and drug use.

How's this for a story? For sixth months between 1998 and 1999 one million Ecstasy tablets were smuggled into New York from Amsterdam by a tiny cartel. The young mules were able to sail through customs on account of looking exactly like law-abiding Hasidic Jews – yarmulkes, rekels and all. But these were no dime-store disguises. They really were Hasidic Jews, looking to make some extra gelt. One was even arrested after refusing to ride a bus on the Sabbath, giving cops extra time to catch them. What a great idea for a film, you say? Well now.Jesse Eisenberg plays Sam Gold, a wide-eyed restless Yeshiva from Brooklyn, who dreams of marrying the girl up the street and busting out of his old man's garment business. After his Bad Hasid neighbour (Bartha) offers him a gig ferrying "medicine" to the States, he's soon mingling in nightclubs with pill-popping gentiles, falling for the boss's moll, and symbolically and literally severing ties with his community by cutting off his sidelocks. What's the betting he's heading for some kind of fall? The Yiddish word Aroysgevorfen refers to that which is thrown away, wasted – and so it is with this promising set-up. As Jewish crime pictures go, it was never exactly going to be Once Upon a Time in America, but what could have been a fascinating film about what happens to a person's sense of identity when they so dramatically stray from their faith all but renders Hasidism a gimmicky hook to hang a dull, trite redemption tale on. They may as well have used circus clowns. Sam appears to make the transition to international MDMA-runner without a tremor, while there's zero sense of the sheer trouser-filling, slippery-palmed panic accompanying the actual business of drugs-smuggling. Like the Golem of Jewish mythology, Holy Rollers has feet of clay.

Based on real events in the 90s, apparently, Holy Rollers tells the story of Sam Gold, (Jesse Eisenberg) a Brooklyn Hasidic Jew who, feeling hemmed in by the predetermined path mapped out for him, becomes involved in drug smuggling using Hasidic Jews as mules because they don't - or didn't, at that point - get searched by airport Customs.I had two problems with this film. One, while I understand that much of Sam's background had to be shown for expositional and dramatic purposes, it wasn't something which I felt easy to get to grips with. Sam's fall from grace therefore didn't have anything like the impact for me that it would for someone from his background. The other was that, for a film which was potentially quite dramatic, I didn't find much drama in it. It was all rather mundane, and drab, and "so what?" Even when potentially dramatic moments arrived (like arguments during drug meets), nothing dramatic happened.Jesse Eisenberg did well in the thankless role of Sam: for me, though, Ari Graynor was the only thing worth watching, perhaps because she played the only character who was attractive, sympathetic, and who I could identify with.

Within the last thirty years or so,independent cinema has certainly taken on a more respectable air in the annals of movie going. Film makers such as John Sayles,the Coen brothers,and other mavericks have made their mark among the sludge that constitutes main stream movies. Now we can add yet another name to that list:Kevin Asch,who previously directed one other film,'Characters' (unseen by me). Based on situations that transpired in 1998,'Holy Rollers',is a tale of two Hasidic Jews that unknowingly become drug mules for a collective of drug runners from Isreal. Sam Gold (played by Jesse Eisenberg,of 'The Squid & The Whale'fame)is a young man,working for his father's clothing business,until his family hopes (and prays)for Sam becoming a Rabbi someday. In trying to help out his family,financially,he is introduced by his next door neighbour,Yosef Zimmerman (played by Justin Bartha)to Jackie Soloman (Danny Abeckaser),a drug baron,who leads Sam down a one way path to impending doom,as a carrier of pills from Europe for rich "goys" (non Jews). Jackie is smooth (and slimy)enough to get Sam to do his bidding. Sam is smitten with Jackie's girl friend,Rachael Apfel (Ari Graynor),as well as a taste for the good life ('tho not until he is over his head). Others in the cast include Bern Cohen,Mark Ivanir,Halle Kate Eisenberg (Jesse's real life sister),and look out for a cameo/walk on by rapper,Q-Tip,as Ephrim,a fellow drug lord working in Holland. Kevin Asch directs from a screen play written by Antonio Macia. The films gritty cinematography is by Ben Kutchins,with editing by Suzanne Spangler. The film does (at times)resemble 'Maria,Full Of Grace',from a few years back (but don't let that steer you away from a well written,directed & acted film,such as this). Rated 'R' by the MPAA,this film contains strong language,drug references,and some brief sexual content. A film that could act as a warning to young Jews about the dangers of the drug trade,as well as a cautionary tale that could have been told by a Rabbi about swaying from the path.