Vít Klusák and Filip Remunda come up with an innovative idea to film a documentary comedy about advertising a supermarket...that doesn't exist. The film shows the viewer the whole process from planning, advertising to building a 'front'. The only part that hasn't been done is the making of the actual supermarket. Through this film they show the power of advertisement, which is a multi-billion dollar industry and the influence it has on the common citizen and that corporate companies really know every button to press in order to successfully manipulate consumers.In this film, thousands of people excitedly gather together, with family or friends, to 'raid' the non-existent supermarket which is to 'open' at 10:00. Some have even arrived as early as 7:00 a.m. 'Ceský Sen' has sparked a lot of controversy. Many Czech people were infuriated as they felt betrayed and conned and infuriated that the government spent so much money on advertising. Vít Klusák and Filip Remunda have tackled significant issues and pointed out how people have almost become 'pawns' to corporate industries.'Ceský Sen' is also a well made film. Shot in mock documentary style, Klusák and Remunda bring a lot of humour while touching on various issues relevant to today's economy. Even though they have angered a lot of people, they have awakened many through their poignant film.

after weeks of advertising at the tax payers expense via a student grant; about 2000 hapless consumers including the aged and handicapped listen to preposterous ribbon cutting speeches and charge/jog while complaining about lack of parking across a paddock to find the hypermarket is a canvas facade on scaffolding. Listening to amateur Czech consumers angry abuse about the perpetrators is a very funny thing!The build up was painful as filmmakers attempt to poke obvious jibes at the likes of BBDMs Czech office that helped them create a radical campaign. About as funny as most non-English speaking comedy; "look Vladimir, he throw pie in face!".....yes, we've seen that one...sigh...welcome to the West. But it was worth it to see the irate responses of the elderly and confused.Why? When the filmmakers were finally quizzed. I believe their point was that citizens blindly obey and will go to the EU referendum the same way. The Govt and big business are lying to us. 'Look…' they say; 'we just paid them to do the same thing.' If you enjoy the spoutings of incensed people, Milo says check it out.

are we really that stupid? sorry but it seems so.. great idea..the guys that actually did this are amazing and so down to earth..they showed up at tiff (well, one of them did) and you could really realize who comes up which such ideas...young freaks (and it's a compliment) that are convinces that something they do can actually change the way people think, even if at a small range (perhaps far too small)..has it changed anyone? well, the czechs may have some unresolved problems (the boys are actually suing the government :))..but it seems as the movie continues its road along europe it becomes more obvious that such a prank was all so needed..a wake up call maybe for europe..to ad or not to ad..to believe everything they sell or not to believe anything they sell

A lot of czechs actually became angry at the makers of this movie, they felt betrayed, but it also shows very well how new western style economies can be vulnerable and that appearances rule our lives.See for yourself how consumers allow themselves to be fooled by 'the big companies' I am not necessarily an anti-globalist or anything, some of the big companies have actually made goods more accessible for everyone, but a large number of us should be more aware of the effect the media have on us.Other than that the movie is just fun to watch and quite funny at many points.nice one guys! at'zije konzumentBas zNizozemi