Creative Control
Creative Control
R | 11 March 2016 (USA)
Creative Control Trailers

Smooth advertising executive David is in a relationship with yoga teacher Juliette. Then his eye is caught by Sophie, the girlfriend of his best friend Wim, a fashion photographer. Things get completely out of hand during a campaign for augmented reality-glasses, for which David designs an avatar of the coveted Sophie.

Reviews
TxMike

I was pretty much bored so I went onto our Amazon Prime account to see what was available. This movie attracted my attention for its plot, set in the near future, a group in New York are working on a novel augmented reality project.I must admit the first half of it pretty well captured my attention but as the story developed it turns into familiar plot lines, a man in a relationship is half satisfied, and half satisfied with work, so he drinks too much and experiments with drugs too much. So we have to put up with several relationships in disarray.Somewhat entertaining but I could not recommend it.

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Andres-Camara

I do not know why there is that tendency lately to revile technology. Cinema has always reviled everything that was new and now touches technology. I do not see this film as a criticism of a certain kind of people, I think it aims to criticize technology and the people who use it. The worst is that it proposes that its massive use will only be sexual.I think it's a boring movie. Sex, drugs and alcohol are most of the time. While we live in a society with a great loss of values, I do not think it's how this movie puts it. In the end, the film manages to be basically what criticizes.It has enough interpretations. There is none that stands out and none that is not well.A film in black and white that contrasts with so much technology, for what? I would like the director to explain it to me. I do not think it contributes anything.It has many visual effects, which are very simple after all. But so badly used that only gets close-ups with an effect in front.The director does not know what is bored, what does not progress. He does not know how to put the camera. Every now and then he leaves the camera far from the action and takes you out completely.Luckily the lot is not this

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Larry Silverstein

There's plenty of sex, drugs, nudity, explicit language, and Augmented Reality fantasies here, but if you're looking for any characters you can care about you may very well come up empty handed. Shot in black-and- white, to be fair there is some humor and satire that emerges every so often, but it never stays on a steady enough path to sustain itself.Benjamin Dickinson stars here as David, as he also directed the movie and co-wrote the screenplay with Micah Bloomberg, an advertising exec who wins the Augmenta account for his agency. They specialize in Augmented Reality glasses and David volunteers to try out the product so he can prepare his marketing campaign. However, he begins to find the trips into Augmented Reality much preferable to his fast crumbling personal life.All in all, there's a few things to like here but they're outweighed by pretentious and unlikable characters, so that by the end of the movie I really didn't care what happened to any of them.

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Erik Stuborn

An interesting, and different, black comedy that provides an interesting and unprecedented view of how future technologies will affect all human relationships: friendship, emotional relationships, work relationships... in a kind of tribute to the most futuristic visions of Jacques Tati in "Mon Oncle" or "Play Time', also the story has dyes from Philip K. Dick's sharpness, without forgetting —as a black comedy— the touch of Woody Allen's anticipation style, although the protagonist is nailed to Nanni Moretti...The movie keeps the tension, creates perfectly chained situations and solves with good arts a script that could have fallen a hundred different places. The atmosphere and aesthetics of the film are noteworthy, with its mild anachronistic touch, and has no cracks in its approach of frightening (and suggestive at once) speculative fiction while being an American comedy about thirtysomething people and their usual problems: love, job, friends, addictions, unfulfilled desires and the reality that —always— imposes itself (problems that, apparently, are the same in the future). A striking film for those interested in Speculative Fiction.

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