RELEASED TO VIDEO IN 2001 and directed by Xavier Koller, "Cowboy Up" concerns rural California brothers in the tough rodeo business: Ely, the younger brother, is a banged-up bull rider (Marcus Thomas) while Hank is a rodeo clown/contractor (Kiefer Sutherland). The former is romantically interested in a vet assistant (Molly Ringwald) while the latter has his eyes on a rodeo barrel racer (Daryl Hannah). Melinda Dillon plays the brothers' mother at their ranch. Russell Means, Bo Hopkins and Pete Postlethwaite are also on hand.The film was meant to debut in theaters in 2000; and then early 2001. It was stuck on the shelf due to the distributor going bankrupt and was eventually released to video in late 2001. As an intended theatrical release, the film has polish, which can be observed in the haunting opening bull riding sequence. The story, however, is akin to the typical Lifetime flick, except mixed with stunning bull riding sequences. It's interesting seeing Ringwald 12-15 years after her halcyon years as a teen icon in the mid-80s (I much prefer her here as a woman). Despite the prevalence of country tunes on the soundtrack, the creators wisely throw in a couple of rock ditties, like the kinetic "Rock and Roll, Hoochie Koo" (1974). The movie's decent, I generally enjoyed it, but I wouldn't recommend it, except to fans of the cast or rodeos. The Braxton Ranch in the movie is actually the abode of Gary Leffew, the Rodeo Hall of Famer. THE FILM RUNS 1 hour 45 minutes and was shot in Santa Maria, California, and Las Vegas. WRITER: James Redford. GRADE: C+ (5.5/10)

It is hard to understand that this film has received such a modest rating. The construction of the film is first rate, starting with the script by James Reford, and continuing with an excellent cast of experienced actors, direction which keeps a pace designed to hold the attention of the viewer, and camera work with both close-in and long shots that convey the action of the rodeo.Led by Kiefer Sutherland, the support team of actors "works" to reveal a contemporary twist of classic story lines---competing brothers whose love for one another is stretched to the limits, an ego centric father who deserts is family and wallows in self pity, a mother who deals with the realities daily life, lovers that are courted, spurned, and hurtfully do their own rejections. And all this is subtly tied together by a bull---the object of obsession within the community of rodeo aficionados, and a symbol of challenge that goes back thousands of years to the island of Crete.While some "urban" or actual working cowboys of today may choose to pick at the text, acting, or realism of Cowboy Up, the film really captures the idea of why rodeo enthusiasts still keep the myth of the west still alive---even in Las Vegas! Cowboy Up deserves greater recognition than it has heretofore.

While I did like this movie I thought the ending was both graphic and gruesome. That part of the movie traumatized me along with the fact that, really, who wants to see Kiefer Sutherland getting it? Marcus Thomas was a bit forced in the role of Ely Braxton although I could have seen him being a cowboy if his acting had been a bit more relaxed. It was good to see Molly Ringwald in a role other than the movies that she is truly known for. Darryl Hannah was just okay for me in the role of Celia. I think I enjoyed Kiefer Sutherland and the idea behind the movie more than some of the actors in the movie. I would definitely watch this flick again if only for Kiefer.

Production on this film took place in December of 1998 as Hearts and Bones. I was a production assistant on the film, and spent nearly a month on the set. I recently saw the film on DVD, and was pleasantly surprised. The film is actually a lot better than I expected, with decent performances by the stars and a good script from James Redford.The transfer to DVD was well done (at least on the German import disc I bought), and the film is presented in its original aspect ratio. The sound quality was also pretty good. The story is also very watchable. Unfortunately, this movie has only been shown on the big screen at film festivals, and widespread domestic theatrical release will probably never happen. However, the US DVD is slated for release on September 3rd, and it's probably worth the 4 or 5 bucks to rent it, even if you don't like rodeo. If you do like rodeo, though, this would be a good DVD to buy.